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Topic
Updated Apr 27, 2026
Shopify

373 Shopify Fitness products Stores: Stats & Market Data (2026)

373 active Shopify stores fall into the Fitness products segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 64% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

64%
Social media
11%
Meta ads
55%
Contact info
Total Stores
373
Active Shopify stores
New (30d)
37
Newly added in the last 30 days
Avg. Products
168
Among 363 stores with catalog data
Avg. Price
$346
Among 361 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

37 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 85 · 23%
10-49 131 · 36%
50-199 90 · 25%
200-999 46 · 13%
1k-4.9k 10 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
68% coverage
Sporting Goods
15% coverage
Food & Beverages
11% coverage
Beauty & Cosmetics
8% coverage
Apparel & Accessories
6% coverage
Home & Garden
5% coverage
Electronics
3% coverage
Toys & Games
2% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 168 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 86 · 24%
$25-$49 186 · 52%
$50-$99 60 · 17%
$100-$199 15 · 4%
$200-$499 7 · 2%
$500+ 7 · 2%
Store currencies
USD 132 EUR 60 GBP 33 INR 23 AUD 22 CAD 16 MXN 13 COP 12

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $346 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (61%), Facebook (49%), YouTube (20%).

Instagram
61%
Facebook
49%
YouTube
20%
TikTok
20%
Twitter / X
11%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 64%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (12%), Google Ads (6%).

Google Analytics
36%
Google Tag Manager
12%
Google Ads
6%
Facebook Pixel
5%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 17% Horizon 6% Refresh 3% Shrine Pro 3% Impact 3% Debut 3% Venture 3% Ride 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Set Lifting United States
35 products $85 avg 12 ads
Beauty & Cosmetics glute sculpt kit fitness products Bundler ‑ Product Bundles App
94 products $37 avg 2 ads
Health sports nutrition bodybuilding supplements
Empire Vault™ United States
11 products $45 avg 18 ads
Beauty & Cosmetics Health fitness products beauty products Conversion Bear Trust Badges
33 products $24 avg 4 ads
Health Home & Garden fitness products health wellness
66 products $48 avg 1 ads
Health sports nutrition supplements UpPromote Affiliate Marketing
Basic Theory United States
21 products $10 avg 39 ads
Health Home & Garden fitness products kitchen essentials
HP Fitness New Zealand
20 products $22 avg
Health sports nutrition protein supplements
71 products $33 avg
Health sports nutrition dietary supplements
6 products $21 avg
Health fitness products wellness
21 products $57 avg
Health fitness products home gym
9 products $25 avg
Health sports nutrition diet supplements

Want the full dataset?

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FAQ

How many Shopify Fitness products stores are there?

We currently track 373 active Shopify stores in the Fitness products segment.

Are Shopify Fitness products stores growing?

Yes. In the last 30 days, 37 new stores were indexed in the Fitness products segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Fitness products stores?

Among stores with pricing data, the average listed price is about $346, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness products stores?

The top apps are Loox ‑ Product Reviews App, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.