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Topic
Updated May 18, 2026
Shopify

1,198 Shopify Fitness supplements Stores: Stats & Market Data (2026)

1,198 active Shopify stores fall into the Fitness supplements segment, with 300 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Sporting Goods. 70% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

70%
Social media
10%
Meta ads
55%
Contact info
Total Stores
1,198
Active Shopify stores
New (30d)
300
Newly added in the last 30 days
Avg. Products
162
Among 1,183 stores with catalog data
Avg. Price
$47
Among 1,176 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

165 82 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

300 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 244 · 21%
10-49 473 · 40%
50-199 282 · 24%
200-999 155 · 13%
1k-4.9k 26 · 2%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
87% coverage
Food & Beverages
13% coverage
Sporting Goods
10% coverage
Apparel & Accessories
9% coverage
Beauty & Cosmetics
5% coverage
Home & Garden 5 Celebrations & Gifts 4 Education & Courses 3 Books & Literature 2 Hardware 2 Adult 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 162 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 209 · 18%
$25-$49 671 · 57%
$50-$99 245 · 21%
$100-$199 41 · 3%
$200-$499 8 · 1%
$500+ 2 · 0%
Store currencies
USD 511 EUR 195 INR 93 GBP 67 AUD 57 CAD 32 MXN 30 COP 25

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (67%), Facebook (49%), TikTok (25%).

Instagram
67%
Facebook
49%
TikTok
25%
YouTube
23%
Twitter / X
12%
LinkedIn
4%
Pinterest
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 10% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
36%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
5%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 23% Horizon 6% Refresh 6% Impact 3% Impulse 3% Debut 2% Ella 2% Ride 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

52 products $25 avg 5 ads
Health organic health supplements wellness products
192 products $60 avg 8 ads
Health sports nutrition fitness supplements
27 products $72 avg 4 ads
Health pre-workout supplements fitness supplements Awin ‑ Affiliate Marketing 404/301 SC Easy URL Redirects
109 products $55 avg 19 ads
Health whey protein creatine powder Amp Back in Stock | PreOrder B: WhatsApp Chat, Abandon Cart
59 products $37 avg 2 ads
Health Sporting Goods fitness supplements workout equipment
107 products $37 avg 2 ads
Beauty & Cosmetics fitness supplements protein Judge.me Product Reviews App Microsoft Clarity: AI Insights
51 products $120 avg 7 ads
Apparel & Accessories Food & Beverages sports nutrition fitness supplements
22 products $109 avg 1 ads
Health fitness supplements metabolism boost Scrolly: Scroll To Top Button Judge.me Product Reviews App
105 products $101 avg 3 ads
Health fitness supplements weight loss Sezzle Widget Recharge Subscriptions App
36 products $29 avg 7 ads
Apparel & Accessories Food & Beverages fitness supplements functional foods
11 products $42 avg 1 ads
Health sports nutrition supplements store Affiliatly Affiliate Marketing UpPromote Affiliate Marketing

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FAQ

How many Shopify Fitness supplements stores are there?

We currently track 1,198 active Shopify stores in the Fitness supplements segment.

Are Shopify Fitness supplements stores growing?

Yes. In the last 30 days, 300 new stores were indexed in the Fitness supplements segment, showing a 25% monthly growth rate.

What is the average product price in Shopify Fitness supplements stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness supplements stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.