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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

251 Shopify Gift certificate Stores: Stats & Market Data (2026)

251 active Shopify stores fall into the Gift certificate segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Celebrations & Gifts, Beauty & Cosmetics, Food & Beverages. 69% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

69%
Social media
5%
Meta ads
51%
Contact info
Total Stores
251
Active Shopify stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
149
Among 251 stores with catalog data
Avg. Price
$140
Among 251 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 109 · 43%
10-49 91 · 36%
50-199 40 · 16%
200-999 7 · 3%
1k-4.9k 3 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
70% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
5% coverage
Arts & Entertainment
4% coverage
Apparel & Accessories
3% coverage
Home & Garden
3% coverage
Jewelry & Watches
3% coverage
Education & Courses
1% coverage
Health
1% coverage
Adult
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 149 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 34 · 14%
$25-$49 57 · 23%
$50-$99 68 · 27%
$100-$199 53 · 21%
$200-$499 21 · 8%
$500+ 18 · 7%
Store currencies
USD 145 EUR 42 CAD 23 GBP 12 AUD 10 JPY 3 NZD 3 CHF 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $140. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (64%), Facebook (55%), YouTube (10%).

Instagram
64%
Facebook
55%
YouTube
10%
Pinterest
9%
TikTok
9%
Twitter / X
8%
LinkedIn
4%

Social media adoption is strong at 69%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (11%), Google Ads (2%).

Google Analytics
24%
Google Tag Manager
11%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Brooklyn.

Dawn 19% Debut 18% Brooklyn 4% Minimal 2% Sense 2% Studio 2% Narrative 2% Prestige 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Moray.es Philippines
91 products $64 avg 12 ads
Apparel & Accessories gift card mens basics Infinite Product Options Kiwi Size Chart & Recommender
297 products $66 avg
Celebrations & Gifts giftcard online store gift voucher
6 products $27 avg
Celebrations & Gifts gift card gift certificate
49 products $22 avg
Celebrations & Gifts gift card voucher
6 products $42 avg
Food & Beverages gift certificate honey mustard
214 products $52 avg
Celebrations & Gifts gift voucher gift certificate Avada Boost Sales Trust Badges Lucky Orange Heatmaps & Replay
Highland Titles United Kingdom
74 products $35 avg
Celebrations & Gifts gift card tour ticket
14 products $31 avg
Celebrations & Gifts gift certificate merchandise store Printful: Print on Demand
77 products $100 avg
Jewelry & Watches bracelet gift certificate
68 products $184 avg
Food & Beverages wine shop australian wines
201 products $3 avg 9 ads
Celebrations & Gifts gift card gift voucher PC ‑ Custom Product Options
7 products $3 avg
Celebrations & Gifts gift card store gift cards

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FAQ

How many Shopify Gift certificate stores are there?

We currently track 251 active Shopify stores in the Gift certificate segment.

Are Shopify Gift certificate stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Gift certificate segment, showing a 1% monthly growth rate.

What is the average product price in Shopify Gift certificate stores?

Among stores with pricing data, the average listed price is about $140, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Gift certificate stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.