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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

1,127 Shopify Special occasion Stores: Stats & Market Data (2026)

1,127 active Shopify stores fall into the Special occasion segment, with 157 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Wedding. 63% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

63%
Social media
4%
Meta ads
53%
Contact info
Total Stores
1,127
Active Shopify stores
New (30d)
157
Newly added in the last 30 days
Avg. Products
325
Among 1,108 stores with catalog data
Avg. Price
$91
Among 1,094 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

111 55 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

157 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 243 · 22%
10-49 359 · 32%
50-199 288 · 26%
200-999 158 · 14%
1k-4.9k 45 · 4%
5k+ 15 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
88% coverage
Apparel & Accessories
7% coverage
Wedding
2% coverage
Home & Garden
2% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
0% coverage
Books & Literature 3 Adult 2 Beauty & Cosmetics 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 325 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 345 · 32%
$25-$49 294 · 27%
$50-$99 235 · 21%
$100-$199 134 · 12%
$200-$499 64 · 6%
$500+ 22 · 2%
Store currencies
USD 549 EUR 151 GBP 96 AUD 67 CAD 54 INR 38 NZD 21 AED 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (58%), Facebook (43%), TikTok (18%).

Instagram
58%
Facebook
43%
TikTok
18%
Pinterest
9%
YouTube
8%
Twitter / X
6%
LinkedIn
2%

Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
28%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 8% Horizon 5% Craft 3% Shrine Pro 3% Sense 2% Impulse 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

111 products $49 avg 1 ads
Baby & Kids kids-clothing special-occasion Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
32 products $73 avg 16 ads
Jewelry & Watches personalized jewelry gift store Judge.me Product Reviews App
7 products $19 avg 19 ads
Celebrations & Gifts gift cards emotional gift Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
576 products $18 avg 1 ads
Celebrations & Gifts printed gifts customized products Judge.me Product Reviews App Variant Option Product Options
Italy Gold Jewelry United States
241 products $981 avg 7 ads
Jewelry & Watches gold jewelry gifts CartBot: Gift with purchase CK: Abandoned cart on WhatsApp
79 products $25 avg
Celebrations & Gifts wedding gifts Infinite Product Options AWIO Improved Contact Form
62 products $60 avg
Celebrations & Gifts gift shop custom gifts Variant Option Product Options
6 products $49 avg
Celebrations & Gifts gift celebration BUCKS Currency Converter PRO++
21 products $128 avg
Celebrations & Gifts gift shop special occasion TrustedSite ‑ Trust Badges
1,386 products $17 avg
Celebrations & Gifts gift shop occasion gifts Helium Customer Fields Wrapped: Gift Wrap & Messages
20 products $33 avg
Celebrations & Gifts trendy gifts affordable gifts Afterpay On‑Site Messaging Uplinkly Sticky Cart
8 products $125 avg
Celebrations & Gifts eid gifts special occasion

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FAQ

How many Shopify Special occasion stores are there?

We currently track 1,127 active Shopify stores in the Special occasion segment.

Are Shopify Special occasion stores growing?

Yes. In the last 30 days, 157 new stores were indexed in the Special occasion segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Special occasion stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.

What apps are most popular for Shopify Special occasion stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.