1,232 Shopify Hobby Stores: Stats & Market Data (2026)
1,232 active Shopify stores fall into the Hobby segment, with 57 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Toys & Games, Home & Garden. 62% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
57 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Celebrations & Gifts 4 Animals & Pet Supplies 3 Sporting Goods 3Among stores with catalog data, the 50-199 product range is most common. The average is 909 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $108 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (21%), Google Tag Manager (4%), Google Ads (2%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Musbu ‑ WhatsApp Chat Button
Bundler ‑ Product Bundles App
Google & YouTube
Wholesale Gorilla
FBP: Fast Bundle & Upsell App
GemPages Landing Page Builder
Kaching Bundles App & Upsells
GemPages Landing Page Builder
Judge.me Product Reviews App
Essential Announcement Bar
Evey Events & Tickets
Klaviyo: Email Marketing & SMS
TA AI Product Labels & Badges
Evey Events & Tickets
Seal Subscriptions App
Shopify Inbox
1CP: Email Popups & Spin Wheel
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Start Free TrialFAQ
How many Shopify Hobby stores are there?
We currently track 1,232 active Shopify stores in the Hobby segment.
Are Shopify Hobby stores growing?
Yes. In the last 30 days, 57 new stores were indexed in the Hobby segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Hobby stores?
Among stores with pricing data, the average listed price is about $108, with the most common pricing band at Under $25.
What apps are most popular for Shopify Hobby stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (41%), YouTube (19%).
Social media adoption is strong at 62%, and 4% of stores run Meta ad campaigns.