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Topic
Updated Apr 27, 2026
Shopify

145 Shopify Home fitness Stores: Stats & Market Data (2026)

145 active Shopify stores fall into the Home fitness segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Home & Garden. 49% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.

49%
Social media
17%
Meta ads
57%
Contact info
Total Stores
145
Active Shopify stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
255
Among 140 stores with catalog data
Avg. Price
$224
Among 141 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

26 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 60 · 43%
10-49 50 · 36%
50-199 22 · 16%
200-999 4 · 3%
1k-4.9k 3 · 2%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
48% coverage
Health
26% coverage
Home & Garden
23% coverage
Electronics
4% coverage
Beauty & Cosmetics
3% coverage
Education & Courses
3% coverage
Apparel & Accessories
2% coverage
Toys & Games
2% coverage
Arts & Entertainment
1% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 255 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 14%
$25-$49 44 · 31%
$50-$99 21 · 15%
$100-$199 32 · 23%
$200-$499 12 · 9%
$500+ 12 · 9%
Store currencies
USD 56 EUR 30 GBP 14 AUD 10 CAD 3 INR 3 JPY 3 XOF 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $224 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Hextom: Upsell Sales Boost.

Social media platforms

Instagram (46%), Facebook (35%), TikTok (20%).

Instagram
46%
Facebook
35%
TikTok
20%
YouTube
19%
Twitter / X
9%
Pinterest
7%
LinkedIn
3%

About 49% of stores maintain social media profiles and 17% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (16%), Facebook Pixel (6%).

Google Analytics
31%
Google Tag Manager
16%
Facebook Pixel
6%
Google Ads
6%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Impact.

Dawn 19% Horizon 10% Impact 8% Shrine Pro 6% Refresh 4% Sense 3% Trade 3% Debut 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

128 products $18 avg 12 ads
Health Home & Garden walking pad treadmill
55 products $42 avg
Sporting Goods home fitness exercise equipment Bundler ‑ Product Bundles App Urgency Bear Countdown Timer
57 products $87 avg 1 ads
Sporting Goods Health fitness machines walking pads Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
30 products $100 avg
Sporting Goods Health folding treadmill walking pad Hextom: Countdown Timer Bar
114 products $56 avg
Home & Garden pilates equipment recovery gear
30 products $56 avg 2 ads
Health Sporting Goods massaging stretch body shaping
20 products $30 avg
Sporting Goods Health home fitness workout equipment
6 products $794 avg
Sporting Goods home fitness fitness equipment
Evolve Fittness United Kingdom
10 products $107 avg 8 ads
Hardware walking pad treadmill
14 products $114 avg
Sporting Goods walking pad treadmill Loox ‑ Product Reviews App
6 products $70 avg 6 ads
Sporting Goods pilates equipment yoga gear
9 products $34 avg
Sporting Goods Health pilates board home fitness

Want the full dataset?

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FAQ

How many Shopify Home fitness stores are there?

We currently track 145 active Shopify stores in the Home fitness segment.

Are Shopify Home fitness stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Home fitness segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Home fitness stores?

Among stores with pricing data, the average listed price is about $224, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Home fitness stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Hextom: Upsell Sales Boost. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.