4,215 Shopify Home fragrance Stores: Stats & Market Data (2026)
4,215 active Shopify stores fall into the Home fragrance segment, with 185 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 72% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
185 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 13 Animals & Pet Supplies 5 Adult 3 Office Supplies 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 143 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $32 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Seal Subscriptions App.
Marketing & analytics tools
Google Analytics (35%), Google Tag Manager (8%), Google Ads (3%).
Popular themes
The most used are Dawn, Craft, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Loox: Product Reviews App & AI
Omnisend Email Marketing & SMS
Smile: Loyalty Program Rewards
Loox: Product Reviews App & AI
Bundler ‑ Product Bundles App
Fera Product Reviews App
Hextom: Free Shipping Bar
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Start Free TrialFAQ
How many Shopify Home fragrance stores are there?
We currently track 4,215 active Shopify stores in the Home fragrance segment.
Are Shopify Home fragrance stores growing?
Yes. In the last 30 days, 185 new stores were indexed in the Home fragrance segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Home fragrance stores?
Among stores with pricing data, the average listed price is about $32, with the most common pricing band at Under $25.
What apps are most popular for Shopify Home fragrance stores?
The top apps are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (68%), Facebook (54%), TikTok (23%).
Social media engagement is exceptionally high: 72% of stores maintain social profiles and 8% run Meta ads. That's 6 percentage points above the Shopify average of 66%.