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Topic
Updated Apr 27, 2026
Shopify

346 Shopify Lingerie online Stores: Stats & Market Data (2026)

346 active Shopify stores fall into the Lingerie online segment, with 63 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 28% maintain social media profiles — Instagram leads — and 24% run Meta ad campaigns.

28%
Social media
24%
Meta ads
40%
Contact info
Total Stores
346
Active Shopify stores
New (30d)
63
Newly added in the last 30 days
Avg. Products
392
Among 291 stores with catalog data
Avg. Price
$77
Among 269 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

94 47 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

63 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 118 · 41%
10-49 81 · 28%
50-199 44 · 15%
200-999 29 · 10%
1k-4.9k 14 · 5%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
97% coverage
Adult
3% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts 1 Health 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 392 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 25%
$25-$49 107 · 40%
$50-$99 60 · 22%
$100-$199 25 · 9%
$200-$499 5 · 2%
$500+ 4 · 1%
Store currencies
USD 128 EUR 65 INR 24 GBP 20 COP 14 PKR 14 AED 7 MXN 7

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Conversion Bear Trust Badges, Printful: Print on Demand.

Social media platforms

Instagram (24%), Facebook (16%), TikTok (10%).

Instagram
24%
Facebook
16%
TikTok
10%
YouTube
4%
Twitter / X
2%
Pinterest
1%
LinkedIn
1%

Social media presence is relatively low at 28%, with 24% running Meta ads. That's 33 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (8%), Facebook Pixel (5%), Google Ads (2%).

Google Analytics
8%
Facebook Pixel
5%
Google Ads
2%
Google Tag Manager
2%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 13% Shrine Pro 11% Spotlight 5% Shrine 3% Impulse 3% Debut 2% Refresh 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

serena Colombia
24 products $26 avg 34 ads
Apparel & Accessories women's fashion lingerie online
16 products $6 avg 3 ads
Apparel & Accessories women underwear store women lingerie
150 products $10 avg 5 ads
Apparel & Accessories women's fashion lingerie online Hextom: Upsell Sales Boost
Kolluna United States
5 products $13 avg 9 ads
Apparel & Accessories women fashion men fashion
Mila&Monroe NYC United States
1,476 products $62 avg 3 ads
Apparel & Accessories women's fashion lingerie online
The Oranix United Arab Emirates
19 products $113 avg 1 ads
Adult discreet adult store sexual wellness products
Velaneo United States
19 products $34 avg 4 ads
Apparel & Accessories men's fashion women's clothing Conversion Bear Trust Badges
1,261 products $48 avg 94 ads
Apparel & Accessories women's fashion lingerie online
1,261 products $46 avg 9 ads
Apparel & Accessories women's fashion lingerie online
Mola United States
292 products $60 avg 1 ads
Apparel & Accessories mens fashion womens fashion
Layla United States
35 products $194 avg
Apparel & Accessories women's fashion lingerie online
179 products $47 avg
Adult adult store sex toys

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FAQ

How many Shopify Lingerie online stores are there?

We currently track 346 active Shopify stores in the Lingerie online segment.

Are Shopify Lingerie online stores growing?

Yes. In the last 30 days, 63 new stores were indexed in the Lingerie online segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Lingerie online stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie online stores?

The top apps are Loox ‑ Product Reviews App, Conversion Bear Trust Badges, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.