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Topic
Updated June 1, 2026
Shopify

402 Shopify Merchandise store Stores: Stats & Market Data (2026)

402 active Shopify stores fall into the Merchandise store segment, with 42 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 63% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

63%
Social media
3%
Meta ads
35%
Contact info
Total Stores
402
Active Shopify stores
New (30d)
42
Newly added in the last 30 days
Avg. Products
191
Among 398 stores with catalog data
Avg. Price
$53
Among 387 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

42 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 56 · 14%
10-49 176 · 44%
50-199 119 · 30%
200-999 36 · 9%
1k-4.9k 9 · 2%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
78% coverage
Arts & Entertainment
17% coverage
Home & Garden
10% coverage
Celebrations & Gifts
6% coverage
Food & Beverages
4% coverage
General Merchandise
3% coverage
Toys & Games
2% coverage
Books & Literature
2% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage
Animals & Pet Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 191 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 88 · 23%
$25-$49 260 · 67%
$50-$99 32 · 8%
$100-$199 5 · 1%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 269 EUR 42 GBP 29 AUD 21 CAD 13 MXN 5 NZD 4 INR 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (58%), Facebook (42%), YouTube (28%).

Instagram
58%
Facebook
42%
YouTube
28%
Twitter / X
25%
TikTok
18%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 63%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
20%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Spotlight.

Dawn 31% Debut 9% Spotlight 6% Horizon 6% Venture 2% Ride 2% Simple 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

204 products $30 avg 4 ads
Apparel & Accessories Arts & Entertainment merchandise store shannon mayer merchandise LAI Product Reviews App Minmaxify Order Limits
74 products $30 avg 3 ads
Apparel & Accessories Home & Garden merchandise store clothing store Printful: Print on Demand
40 products $41 avg 1 ads
Apparel & Accessories merchandise store gaming apparel Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
121 products $39 avg
Apparel & Accessories custom t-shirts gift card Afterpay On‑Site Messaging PageFly Landing Page Builder
Speight's Shop United States
109 products $42 avg
Apparel & Accessories Food & Beverages merchandise store beer shop Hulk Age Verification Fontify: Google & Custom Fonts
204 products $27 avg
Apparel & Accessories Home & Garden merchandise store clothing accessories Judge.me Product Reviews App
19 products $31 avg
Apparel & Accessories merchandise store clothing store
86 products $9 avg
Apparel & Accessories merchandise store clothing for brands Shopify Inbox Klaviyo: Email Marketing & SMS
171 products $35 avg
Apparel & Accessories merchandise store duck lover gifts BEAST Currency Converter Gelato: Print on Demand
12 products $27 avg
Apparel & Accessories Arts & Entertainment merchandise store music merchandise
277 products $16 avg
Apparel & Accessories custom badge reels handmade acrylic accessories Judge.me Product Reviews App King Product Options, Variants
406 products $129 avg
Apparel & Accessories merchandise store official f1 merch Elevar Conversion Tracking Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Merchandise store stores are there?

We currently track 402 active Shopify stores in the Merchandise store segment.

Are Shopify Merchandise store stores growing?

Yes. In the last 30 days, 42 new stores were indexed in the Merchandise store segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Merchandise store stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Merchandise store stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.