1,828 Shopify Modest fashion Stores: Stats & Market Data (2026)
1,828 active Shopify stores fall into the Modest fashion segment, with 243 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Celebrations & Gifts. 74% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
243 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 8 Baby & Kids 3 Books & Literature 3 Electronics 1 Food & Beverages 1 Health 1 Wedding 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 217 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, France.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $66 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (6%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Judge.me Product Reviews App
Ymq Product Options, Variants
Judge.me Product Reviews App
SL: WhatsApp Chat + Marketing
Shogun ‑ Landing Page Builder
Hextom: Upsell Sales Boost
EasySell COD Form & Upsells
GemPages Landing Page Builder
UpPromote Affiliate Marketing
GSC Instagram Feed, Instafeed
MP Size Chart & Size Guide
Amp Back in Stock | PreOrder
Kaching Bundles App & Upsells
Kiwi Size Chart & Recommender
Chatway Live Chat & AI Chatbot
Judge.me Product Reviews App
Blockify Fraud Filter, Blocker
BLOY Loyalty Points & Rewards
Shopify Inbox
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Modest fashion stores are there?
We currently track 1,828 active Shopify stores in the Modest fashion segment.
Are Shopify Modest fashion stores growing?
Yes. In the last 30 days, 243 new stores were indexed in the Modest fashion segment, showing a 13% monthly growth rate.
What is the average product price in Shopify Modest fashion stores?
Among stores with pricing data, the average listed price is about $66, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Modest fashion stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), TikTok (39%), Facebook (37%).
Social media engagement is exceptionally high: 74% of stores maintain social profiles and 9% run Meta ads. That's 15 percentage points above the Shopify average of 59%.