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Topic
Updated May 18, 2026
Shopify

1,564 Shopify Nail polish Stores: Stats & Market Data (2026)

1,564 active Shopify stores fall into the Nail polish segment, with 399 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 70% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

70%
Social media
7%
Meta ads
54%
Contact info
Total Stores
1,564
Active Shopify stores
New (30d)
399
Newly added in the last 30 days
Avg. Products
606
Among 1,537 stores with catalog data
Avg. Price
$23
Among 1,532 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

218 109 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

399 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 97 · 6%
10-49 346 · 23%
50-199 478 · 31%
200-999 447 · 29%
1k-4.9k 134 · 9%
5k+ 35 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Home & Garden
1% coverage
Toys & Games 5 Animals & Pet Supplies 4 Health 4 Jewelry & Watches 4 Baby & Kids 2 Adult 1 Books & Literature 1

Among stores with catalog data, the 50-199 product range is most common. The average is 606 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,151 · 75%
$25-$49 285 · 19%
$50-$99 76 · 5%
$100-$199 13 · 1%
$200-$499 4 · 0%
$500+ 3 · 0%
Store currencies
USD 737 EUR 298 GBP 89 CAD 58 AUD 50 INR 50 PKR 28 NZD 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $23 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (46%), TikTok (32%).

Instagram
66%
Facebook
46%
TikTok
32%
YouTube
20%
Pinterest
10%
Twitter / X
7%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 7% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
28%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 25% Sense 6% Horizon 5% Debut 4% Prestige 4% Impulse 3% Craft 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

110 products $4 avg 1 ads
Beauty & Cosmetics nail polish makeup essentials MAPPY: Store Locator & Maps Instafeed ‑ Instagram Feed
47 products $20 avg 7 ads
Beauty & Cosmetics nail polish nail tools Shopify Inbox Judge.me Product Reviews App
74 products $7 avg 1 ads
Beauty & Cosmetics gel nail wraps manicure kit Fly Bundles Quantity Breaks Loox ‑ Product Reviews App
2,095 products $14 avg 1 ads
Beauty & Cosmetics nail polish gel polish Tapita AI SEO Optimizer, Speed PageFly Landing Page Builder
402 products $9 avg 11 ads
Beauty & Cosmetics nail salon nail polish UpPromote Affiliate Marketing Judge.me Product Reviews App
20 products $21 avg 4 ads
Beauty & Cosmetics makeup cosmetics foundation makeup Weglot: AI & Human Translate
PearlFizzy United States
95 products $37 avg 20 ads
Beauty & Cosmetics nail polish nail lacquer Avada AI SEO Suite Optimizer Shopify Inbox
Olive Ave Polish United States
85 products $14 avg 2 ads
Beauty & Cosmetics nail polish cruelty-free Affiliatly Affiliate Marketing Kaching Bundles App & Upsells
188 products $11 avg 2 ads
Beauty & Cosmetics nail polish gel polish Hextom: Free Shipping Bar Loox ‑ Product Reviews App
327 products $17 avg 3 ads
Beauty & Cosmetics nail polish manicure tools SEOWILL ‑ 404 Link Redirect Bundler ‑ Product Bundles App
Addict Nail System United States
409 products $14 avg 9 ads
Beauty & Cosmetics nail polish beauty products Google & YouTube Judge.me Product Reviews App
38 products $22 avg 1 ads
Beauty & Cosmetics nail polish gel nail polish Avada AI SEO Suite Optimizer Conversion Bear Trust Badges

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FAQ

How many Shopify Nail polish stores are there?

We currently track 1,564 active Shopify stores in the Nail polish segment.

Are Shopify Nail polish stores growing?

Yes. In the last 30 days, 399 new stores were indexed in the Nail polish segment, showing a 26% monthly growth rate.

What is the average product price in Shopify Nail polish stores?

Among stores with pricing data, the average listed price is about $23, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail polish stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.