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Topic
Updated June 8, 2026
Shopify

1,677 Shopify Nail polish Stores: Stats & Market Data (2026)

1,677 active Shopify stores fall into the Nail polish segment, with 255 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

70%
Social media
6%
Meta ads
56%
Contact info
Total Stores
1,677
Active Shopify stores
New (30d)
255
Newly added in the last 30 days
Avg. Products
622
Among 1,652 stores with catalog data
Avg. Price
$24
Among 1,646 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

286 143 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

255 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 89 · 5%
10-49 373 · 23%
50-199 509 · 31%
200-999 493 · 30%
1k-4.9k 152 · 9%
5k+ 36 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Arts & Entertainment
1% coverage
Toys & Games 7 Animals & Pet Supplies 4 Health 4 Jewelry & Watches 4 Books & Literature 3 Baby & Kids 2 Celebrations & Gifts 2

Among stores with catalog data, the 50-199 product range is most common. The average is 622 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,234 · 75%
$25-$49 301 · 18%
$50-$99 85 · 5%
$100-$199 16 · 1%
$200-$499 7 · 0%
$500+ 3 · 0%
Store currencies
USD 778 EUR 327 GBP 96 CAD 63 AUD 57 INR 51 PKR 28 NZD 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $24 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (66%), Facebook (45%), TikTok (32%).

Instagram
66%
Facebook
45%
TikTok
32%
YouTube
20%
Pinterest
9%
Twitter / X
7%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 6% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 25% Sense 6% Horizon 5% Debut 5% Prestige 4% Impulse 3% Craft 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $69 avg 1 ads
Beauty & Cosmetics nail polish manicure BM: Country blocker IP blocker Consentmo GDPR Compliance
76 products $20 avg 2 ads
Beauty & Cosmetics nail polish nail products Klaviyo: Email Marketing & SMS Monster Cart Upsell+Free Gifts
393 products $22 avg 2 ads
Beauty & Cosmetics nail polish nail art Blocky Fraud Filter IP Blocker Judge.me Product Reviews App
282 products $26 avg 3 ads
Beauty & Cosmetics nail polish beauty Avis Product Options, Variants Judge.me Product Reviews App
620 products $9 avg 1 ads
Beauty & Cosmetics nail polish gel polish EG Auto Add to Cart Free Gift Gorgias: AI, Helpdesk & Chat
1,927 products $13 avg 17 ads
Beauty & Cosmetics cosmetics nail polish Klaviyo: Email Marketing & SMS Sense RTL: עברית
Moraze Cosmetics United States
122 products $31 avg 115 ads
Beauty & Cosmetics makeup brush nail polish TrustWILL Product Reviews App Shiprocket: eCommerce Shipping
669 products $2 avg 456 ads
Beauty & Cosmetics nail polish beauty products TrustWILL Product Reviews App Shiprocket: eCommerce Shipping
2,049 products $5 avg 11 ads
Beauty & Cosmetics beauty products skincare routine UpPromote Affiliate Marketing Shopify Inbox
43 products $20 avg 1 ads
Beauty & Cosmetics nail polish hybrid gel
Nailura Denmark
556 products $32 avg 10 ads
Beauty & Cosmetics nail polish gel nails Kaching CartDrawer Cart Upsell Consentmo GDPR Compliance
552 products $12 avg 1 ads
Beauty & Cosmetics nail polish nail gel Hextom: Countdown Timer Bar GemPages Landing Page Builder

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FAQ

How many Shopify Nail polish stores are there?

We currently track 1,677 active Shopify stores in the Nail polish segment.

Are Shopify Nail polish stores growing?

Yes. In the last 30 days, 255 new stores were indexed in the Nail polish segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Nail polish stores?

Among stores with pricing data, the average listed price is about $24, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail polish stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.