117 Shopify Nursery essentials Stores: Stats & Market Data (2026)
117 active Shopify stores fall into the Nursery essentials segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 68% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
23 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 30%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 547 products per store. That's larger than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $106 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (51%), Google Tag Manager (21%), Facebook Pixel (8%).
Popular themes
The most used are Dawn, Horizon, Turbo.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kaching Bundles App & Upsells
Klaviyo: Email Marketing & SMS
Shopify Inbox
Loox ‑ Product Reviews App
Avis Product Options, Variants
Sherpas: Smart SEO
Hextom: Countdown Timer Bar
Privy ‑ Email, SMS & Pop Ups
SalesPop: Order & Sales Popup
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Vitals: Reviews, Bundles & 40+
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
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Start Free TrialFAQ
How many Shopify Nursery essentials stores are there?
We currently track 117 active Shopify stores in the Nursery essentials segment.
Are Shopify Nursery essentials stores growing?
Yes. In the last 30 days, 23 new stores were indexed in the Nursery essentials segment, showing a 20% monthly growth rate.
What is the average product price in Shopify Nursery essentials stores?
Among stores with pricing data, the average listed price is about $106, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Nursery essentials stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (55%), TikTok (32%).
Social media adoption is strong at 68%, and 14% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 58%.