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Topic
Updated Apr 27, 2026
Shopify

767 Shopify Baby care Stores: Stats & Market Data (2026)

767 active Shopify stores fall into the Baby care segment, with 95 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 68% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

68%
Social media
14%
Meta ads
62%
Contact info
Total Stores
767
Active Shopify stores
New (30d)
95
Newly added in the last 30 days
Avg. Products
275
Among 754 stores with catalog data
Avg. Price
$45
Among 748 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

90 45 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

95 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 168 · 22%
10-49 284 · 38%
50-199 170 · 23%
200-999 95 · 13%
1k-4.9k 31 · 4%
5k+ 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
83% coverage
Beauty & Cosmetics
18% coverage
Health
9% coverage
Home & Garden
8% coverage
Toys & Games
2% coverage
Electronics
2% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 275 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 384 · 51%
$25-$49 221 · 30%
$50-$99 85 · 11%
$100-$199 34 · 5%
$200-$499 20 · 3%
$500+ 4 · 1%
Store currencies
USD 208 EUR 120 INR 91 AUD 47 PKR 46 GBP 33 CAD 24 SGD 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (65%), Facebook (55%), TikTok (24%).

Instagram
65%
Facebook
55%
TikTok
24%
YouTube
22%
Twitter / X
8%
Pinterest
8%
LinkedIn
5%

Social media adoption is strong at 68%, and 14% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
44%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 20% Sense 5% Horizon 5% Debut 3% Refresh 3% Impulse 2% Shrine Pro 2% Ella 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

21 products $25 avg 5 ads
Baby & Kids breast pump wearable breast pump
17 products $23 avg 2 ads
Baby & Kids breastfeeding products baby care
Bella Health & Body United States
28 products $42 avg 1 ads
Health health and wellness weight management
8 products $51 avg 2 ads
Baby & Kids baby accessories baby products Bundler ‑ Product Bundles App
20 products $244 avg 2 ads
Baby & Kids Electronics baby monitor sleep tracking
42 products $13 avg 12 ads
Baby & Kids baby care organic baby products
28 products $138 avg 6 ads
Health portable breast pump women's health
434 products $14 avg 4 ads
Beauty & Cosmetics Home & Garden baby care skincare
51 products $32 avg 22 ads
Beauty & Cosmetics Baby & Kids breast pump milking accessories Rebuy Personalization Engine
49 products $18 avg 7 ads
Baby & Kids organic baby products baby care
38 products $1 avg 1 ads
Baby & Kids Beauty & Cosmetics baby-care skincare
967 products $31 avg 1 ads
Baby & Kids breastpump motherhood

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FAQ

How many Shopify Baby care stores are there?

We currently track 767 active Shopify stores in the Baby care segment.

Are Shopify Baby care stores growing?

Yes. In the last 30 days, 95 new stores were indexed in the Baby care segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Baby care stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.

What apps are most popular for Shopify Baby care stores?

The top apps are Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.