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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

597 Shopify Pajamas Stores: Stats & Market Data (2026)

597 active Shopify stores fall into the Pajamas segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Baby & Kids, Home & Garden. 71% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

71%
Social media
16%
Meta ads
54%
Contact info
Total Stores
597
Active Shopify stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
264
Among 593 stores with catalog data
Avg. Price
$49
Among 589 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

36 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 62 · 10%
10-49 187 · 32%
50-199 179 · 30%
200-999 139 · 23%
1k-4.9k 22 · 4%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Baby & Kids
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage
Adult
1% coverage
Sporting Goods 2 Wedding 2 Arts & Entertainment 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 264 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Egypt, Colombia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 192 · 33%
$25-$49 217 · 37%
$50-$99 120 · 20%
$100-$199 51 · 9%
$200-$499 8 · 1%
$500+ 1 · 0%
Store currencies
USD 250 EGP 46 EUR 43 COP 39 AUD 24 INR 23 MXN 21 GBP 19

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (68%), Facebook (49%), TikTok (25%).

Instagram
68%
Facebook
49%
TikTok
25%
YouTube
10%
Pinterest
9%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 16% run Meta ads.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (9%), Google Ads (6%).

Google Analytics
37%
Google Tag Manager
9%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 27% Horizon 6% Impulse 4% Symmetry 4% Debut 3% Prestige 3% Ella 3% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

879 products $157 avg 1 ads
Apparel & Accessories swimwear underwear Hextom: Countdown Timer Bar
43 products $57 avg 11 ads
Apparel & Accessories loungewear pajamas
204 products $179 avg 3 ads
Apparel & Accessories pajamas homewear Klaviyo: Email Marketing & SMS
86 products $43 avg 16 ads
Apparel & Accessories underwear sleepwear AfterShip Referral & Affiliate AfterShip Email Marketing,SMS
Cinnawrld United States
30 products $114 avg 250 ads
Apparel & Accessories y2k sweaters plushies UpPromote Affiliate Marketing
2,285 products $21 avg 4 ads
Apparel & Accessories home wear pajamas BF Size Charts & Size Guides Klaviyo: Email Marketing & SMS
46 products $168 avg 2 ads
Apparel & Accessories women's sleepwear loungewear Kiwi Size Chart & Recommender Rebuy Personalization Engine
19 products $116 avg 20 ads
Apparel & Accessories women's sleepwear pajamas
43 products $9 avg 3 ads
Apparel & Accessories pajamas sleepwear
14 products $41 avg 6 ads
Apparel & Accessories pajamas loungewear Kiwi Size Chart & Recommender Pop Convert ‑ Pop Ups, Banners
25 products $108 avg 4 ads
Apparel & Accessories sleepwear pajamas
1,392 products $32 avg 24 ads
Home & Garden Apparel & Accessories sofa covers home accessories Kiwi Size Chart & Recommender Loox: Product Reviews App & AI

Want the full dataset?

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FAQ

How many Shopify Pajamas stores are there?

We currently track 597 active Shopify stores in the Pajamas segment.

Are Shopify Pajamas stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the Pajamas segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Pajamas stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Pajamas stores?

The top apps are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.