64 Shopify Pretend play Stores: Stats & Market Data (2026)
64 active Shopify stores fall into the Pretend play segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
14 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 604 products per store. That's larger than the Shopify average of 436. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $92 because some stores price much higher, pulling it up. That's below the Shopify average of $215.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Avada AI SEO Suite Optimizer.
Marketing & analytics tools
Google Analytics (39%), Google Tag Manager (12%), Google Ads (8%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialFAQ
How many Shopify Pretend play stores are there?
We currently track 64 active Shopify stores in the Pretend play segment.
Are Shopify Pretend play stores growing?
Yes. In the last 30 days, 14 new stores were indexed in the Pretend play segment, showing a 22% monthly growth rate.
What is the average product price in Shopify Pretend play stores?
Among stores with pricing data, the average listed price is about $92, with the most common pricing band at Under $25.
What apps are most popular for Shopify Pretend play stores?
The top apps are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Avada AI SEO Suite Optimizer. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (58%), Facebook (48%), TikTok (22%).
Social media adoption is strong at 64%, and 9% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 58%.