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Topic
Updated Apr 6, 2026
Shopify

137 Shopify Soft toys Stores: Stats & Market Data (2026)

137 active Shopify stores fall into the Soft toys segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Celebrations & Gifts. 72% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

72%
Social media
13%
Meta ads
62%
Contact info
Total Stores
137
Active Shopify stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
377
Among 131 stores with catalog data
Avg. Price
$35
Among 131 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 21 · 16%
10-49 36 · 27%
50-199 31 · 24%
200-999 32 · 24%
1k-4.9k 9 · 7%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
80% coverage
Baby & Kids
14% coverage
Celebrations & Gifts
7% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
5% coverage
Home & Garden
3% coverage
Food & Beverages
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 377 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 57 · 44%
$25-$49 57 · 44%
$50-$99 12 · 9%
$100-$199 3 · 2%
$200-$499 2 · 2%
Store currencies
USD 34 GBP 29 AUD 17 EUR 16 INR 15 NZD 7 CAD 4 HKD 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Privy ‑ Email, SMS & Pop Ups, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (64%), Facebook (57%), TikTok (20%).

Instagram
64%
Facebook
57%
TikTok
20%
YouTube
16%
Twitter / X
11%
Pinterest
7%
LinkedIn
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 13% run Meta ads. That's 6 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (13%), Google Ads (4%).

Google Analytics
42%
Google Tag Manager
13%
Google Ads
4%
Facebook Pixel
3%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 17% Debut 7% Horizon 7% Prestige 4% Boost 3% Craft 2% Debutify 2% Ella 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Bartolo Mexico
151 products $78 avg 1 ads
Apparel & Accessories bag accessories jellycat charms
7 products $20 avg 64 ads
Toys & Games plush toys cute plushies
At-Annies South Africa
164 products $16 avg 1 ads
Toys & Games crochet toys soft toys
39 products $28 avg
Toys & Games stuffed animals plush toys
313 products $35 avg
Baby & Kids soft toys baby comforter
2,844 products $12 avg
Toys & Games jigsaw puzzles board games
527 products $28 avg
Apparel & Accessories Toys & Games children's fashion school uniform
Plushies Royale United States
27 products $22 avg 1 ads
Toys & Games plush toys stuffed animals Bundler ‑ Product Bundles App
Mothercare Brunei Brunei Darussalam
3,156 products $12 avg
Toys & Games children's toys baby toys
123 products $204 avg 3 ads
Toys & Games handmade teddy bears soft toys
93 products $8 avg
Toys & Games Baby & Kids soft toys baby gifts
1,118 products $22 avg
Baby & Kids Arts & Entertainment baby clothing soft toys

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FAQ

How many Shopify Soft toys stores are there?

We currently track 137 active Shopify stores in the Soft toys segment.

Are Shopify Soft toys stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Soft toys segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Soft toys stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.

What apps are most popular for Shopify Soft toys stores?

The top apps are Privy ‑ Email, SMS & Pop Ups, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.