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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

245 Shopify Dolls Stores: Stats & Market Data (2026)

245 active Shopify stores fall into the Dolls segment, with 24 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 67% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

67%
Social media
5%
Meta ads
55%
Contact info
Total Stores
245
Active Shopify stores
New (30d)
24
Newly added in the last 30 days
Avg. Products
964
Among 239 stores with catalog data
Avg. Price
$74
Among 240 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

24 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 8%
10-49 58 · 24%
50-199 64 · 27%
200-999 64 · 27%
1k-4.9k 23 · 10%
5k+ 12 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
82% coverage
Apparel & Accessories
13% coverage
Arts & Entertainment
13% coverage
Baby & Kids
7% coverage
Home & Garden
4% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
1% coverage
Vehicles & Parts
1% coverage
Adult 1

Among stores with catalog data, the 50-199 product range is most common. The average is 964 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 83 · 35%
$25-$49 82 · 34%
$50-$99 42 · 18%
$100-$199 19 · 8%
$200-$499 12 · 5%
$500+ 2 · 1%
Store currencies
USD 131 GBP 23 AUD 21 EUR 21 CAD 9 NZD 7 JPY 5 HKD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (51%), YouTube (21%).

Instagram
62%
Facebook
51%
YouTube
21%
TikTok
16%
Pinterest
15%
Twitter / X
14%
LinkedIn
3%

Social media adoption is strong at 67%, and 5% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (13%), Google Ads (4%).

Google Analytics
35%
Google Tag Manager
13%
Google Ads
4%
Facebook Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Impulse.

Dawn 24% Debut 7% Impulse 4% Boost 3% Craft 2% Minimal 2% Symmetry 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Mirada India
226 products $5 avg 8 ads
Toys & Games soft toys dolls Judge.me Product Reviews App Kwik COD & Checkout
5 products $16 avg 5 ads
Apparel & Accessories Arts & Entertainment story collection dolls Judge.me Product Reviews App
BOSS BABE HOUSE United States
133 products $37 avg 171 ads
Apparel & Accessories Beauty & Cosmetics Toys & Games makeup handbags BUCKS Currency Converter PRO++ Bundler ‑ Product Bundles App
icon-X United States
1,704 products $22 avg 2 ads
Toys & Games games puzzles Attentive: AI‑led Email &SMS Awin ‑ Affiliate Marketing
16 products $5 avg
Arts & Entertainment dolls collectibles
5 products $43 avg
Toys & Games dolls toys Shopify Inbox Klaviyo: Email Marketing & SMS
396 products $40 avg
Home & Garden Celebrations & Gifts Hardware gardening gifts garden tools Hextom: Free Shipping Bar Klaviyo: Email Marketing & SMS
440 products $54 avg
Toys & Games dolls plush toys Shopify Inbox
figurineforall.com United States
4,491 products $27 avg
Toys & Games toys games Pop Convert ‑ Pop Ups, Banners Privy ‑ Email, SMS & Pop Ups
25 products $164 avg
Toys & Games dolls toys Afterpay On‑Site Messaging
477 products $66 avg
Apparel & Accessories children footwear dolls Avada AI SEO Suite Optimizer Klaviyo: Email Marketing & SMS
Bebe Bear United States
336 products $22 avg
Baby & Kids dolls baby doll

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FAQ

How many Shopify Dolls stores are there?

We currently track 245 active Shopify stores in the Dolls segment.

Are Shopify Dolls stores growing?

Yes. In the last 30 days, 24 new stores were indexed in the Dolls segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Dolls stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.

What apps are most popular for Shopify Dolls stores?

The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.