208 Shopify Subscriptions Stores: Stats & Market Data (2026)
208 active Shopify stores fall into the Subscriptions segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Food & Beverages, Books & Literature. 49% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
15 new stores were added in the past 30 days (7% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 218 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $129 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Recharge Subscriptions App, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (25%), Google Tag Manager (11%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
AfterShip Email Marketing,SMS
Conversion Bear Trust Badges
Revy Unlimited UpSell Offers
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Start Free TrialFAQ
How many Shopify Subscriptions stores are there?
We currently track 208 active Shopify stores in the Subscriptions segment.
Are Shopify Subscriptions stores growing?
Yes. In the last 30 days, 15 new stores were indexed in the Subscriptions segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Subscriptions stores?
Among stores with pricing data, the average listed price is about $129, with the most common pricing band at Under $25.
What apps are most popular for Shopify Subscriptions stores?
The top apps are Recharge Subscriptions App, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (41%), Facebook (38%), Twitter / X (13%).
About 49% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 66%.