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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

858 Shopify Wellness supplements Stores: Stats & Market Data (2026)

858 active Shopify stores fall into the Wellness supplements segment, with 176 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 58% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

58%
Social media
18%
Meta ads
59%
Contact info
Total Stores
858
Active Shopify stores
New (30d)
176
Newly added in the last 30 days
Avg. Products
207
Among 850 stores with catalog data
Avg. Price
$62
Among 850 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

120 60 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

176 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 317 · 37%
10-49 351 · 41%
50-199 137 · 16%
200-999 28 · 3%
1k-4.9k 10 · 1%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
95% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
9% coverage
Home & Garden
1% coverage
Adult
1% coverage
Baby & Kids 4 Sporting Goods 4 Education & Courses 3 Apparel & Accessories 2 Books & Literature 2 Celebrations & Gifts 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 207 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 230 · 27%
$25-$49 375 · 44%
$50-$99 172 · 20%
$100-$199 53 · 6%
$200-$499 15 · 2%
$500+ 5 · 1%
Store currencies
USD 415 GBP 73 EUR 68 INR 52 AUD 37 COP 25 CAD 20 MXN 17

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Seal Subscriptions App.

Social media platforms

Instagram (55%), Facebook (43%), TikTok (23%).

Instagram
55%
Facebook
43%
TikTok
23%
YouTube
17%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 58%, and 18% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (14%), Google Ads (7%).

Google Analytics
41%
Google Tag Manager
14%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 22% Horizon 9% Shrine Pro 5% Sense 3% Impact 3% Refresh 2% Debut 2% Wonder 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

76 products $19 avg 58 ads
Health natural health supplements plant based supplements Judge.me Product Reviews App Shiprocket: eCommerce Shipping
19 products $48 avg 3 ads
Health Beauty & Cosmetics wellness supplements cognitive support
25 products $31 avg 1 ads
Health personalized nutrition wellness supplements Shopify Inbox Judge.me Product Reviews App
46 products $70 avg 1 ads
Health wellness supplements performance supplements Rebuy Personalization Engine Seal Subscriptions App
42 products $46 avg 55 ads
Health supplements store vitamins online Afterpay On‑Site Messaging Judge.me Product Reviews App
BOOSTIVA United States
9 products $67 avg 1,579 ads
Health vitamin d3 supplements liposomal nad+ for men UpPromote Affiliate Marketing Richpanel: AI Customer Support
129 products $19 avg 2 ads
Health wellness supplements dietary supplements Cozy AntiTheft
13 products $19 avg 123 ads
Health liver supplement online berberine complex supplements BUCKS Currency Converter PRO++ Kaching Bundles App & Upsells
35 products $68 avg 8 ads
Health wellness supplements beauty supplements Kaching Bundles App & Upsells Covet Instagram Feed & Reviews
Minha loja Colombia
17 products $22 avg 27 ads
Health natural health products wellness supplements Releasit COD Form & Upsells
nuvel United States
8 products $58 avg 105 ads
Health vitamin supplements vitamin b complex Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
haoluckycn United States
85 products $40 avg 1 ads
Health daily vitamin supplements vitamins supplements online

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FAQ

How many Shopify Wellness supplements stores are there?

We currently track 858 active Shopify stores in the Wellness supplements segment.

Are Shopify Wellness supplements stores growing?

Yes. In the last 30 days, 176 new stores were indexed in the Wellness supplements segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Wellness supplements stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wellness supplements stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.