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Topic
Updated June 8, 2026
Shopify

161 Shopify Women-owned Stores: Stats & Market Data (2026)

161 active Shopify stores fall into the Women-owned segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Arts & Entertainment. 84% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

84%
Social media
7%
Meta ads
53%
Contact info
Total Stores
161
Active Shopify stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
434
Among 158 stores with catalog data
Avg. Price
$74
Among 152 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

7 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 8%
10-49 56 · 35%
50-199 37 · 23%
200-999 39 · 25%
1k-4.9k 13 · 8%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
35% coverage
Beauty & Cosmetics
22% coverage
Arts & Entertainment
14% coverage
Celebrations & Gifts
14% coverage
Home & Garden
14% coverage
Jewelry & Watches
12% coverage
Books & Literature
5% coverage
Food & Beverages
5% coverage
Adult
2% coverage
Baby & Kids
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 434 because some stores carry much larger inventories. The strongest country concentrations are United States, Canada, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 51 · 34%
$25-$49 58 · 38%
$50-$99 27 · 18%
$100-$199 12 · 8%
$200-$499 3 · 2%
$500+ 1 · 1%
Store currencies
USD 132 CAD 9 GBP 4 EUR 3 INR 3 JOD 2 PKR 2 AED 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $74 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (80%), Facebook (63%), TikTok (32%).

Instagram
80%
Facebook
63%
TikTok
32%
Pinterest
24%
YouTube
14%
Twitter / X
11%
LinkedIn
4%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 7% run Meta ads. That's 25 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (46%), Google Ads (2%), Google Tag Manager (2%).

Google Analytics
46%
Google Ads
2%
Google Tag Manager
2%
Facebook Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 25% Debut 4% Craft 4% Expanse 4% Horizon 3% Impulse 3% Pipeline 3% Broadcast 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

950 products $38 avg 6 ads
Jewelry & Watches interchangeable rings crystals Blocky Fraud Filter IP Blocker XCloud Search & Product Filter
494 products $68 avg
Apparel & Accessories women's clothing sustainable fashion
Fif & Lou United States
117 products $29 avg
Arts & Entertainment Celebrations & Gifts women-owned independent-brands Klaviyo: Email Marketing & SMS
Saltern United States
187 products $41 avg
Apparel & Accessories Home & Garden Arts & Entertainment women-owned boutique Shopify Inbox TrustedSite ‑ Trust Badges
967 products $29 avg
Adult sex toys erotic products Ali Reviews: AI Product Review Shopify Inbox
505 products $16 avg
Books & Literature romance bookstore women-owned Seal Subscriptions App
12 products $49 avg
Beauty & Cosmetics skincare products women-owned Klaviyo: Email Marketing & SMS Seal Subscriptions App
23 products $40 avg
Apparel & Accessories streetwear women-owned Klaviyo: Email Marketing & SMS XO Gallery
392 products $58 avg
Jewelry & Watches personalized jewelry women-owned Avada AI SEO Suite Optimizer O: Chat buttons & Contact Form
Ode to Una United States
48 products $213 avg
Apparel & Accessories sustainable fashion women-owned
1,030 products $25 avg
Home & Garden Baby & Kids Arts & Entertainment lifestyle infants
616 products $13 avg
Beauty & Cosmetics korean skincare beauty products CK: Google Reviews Shopify Inbox

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FAQ

How many Shopify Women-owned stores are there?

We currently track 161 active Shopify stores in the Women-owned segment.

Are Shopify Women-owned stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Women-owned segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Women-owned stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Women-owned stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.