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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

522 Wix Beauty Tools Stores: Stats & Market Data (2026)

522 active Wix stores fall into the Beauty Tools segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
99%
Contact info
Total Stores
522
Active Wix stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
47
Among 506 stores with catalog data
Avg. Price
$204
Among 331 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

29 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 178 · 35%
10-49 225 · 44%
50-199 83 · 16%
200-999 18 · 4%
1k-4.9k 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Apparel & Accessories
3% coverage
Home & Garden
3% coverage
Education & Courses
2% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Adult 2 Business & Industrial 2 Electronics 2 Food & Beverages 2 Animals & Pet Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 47 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 151 · 46%
$25-$49 80 · 24%
$50-$99 56 · 17%
$100-$199 11 · 3%
$200-$499 14 · 4%
$500+ 19 · 6%
Store currencies
USD 267 EUR 59 CAD 53 GBP 49 AUD 20 NZD 7 BRL 6 HKD 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $204 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (54%), TikTok (13%).

Instagram
71%
Facebook
54%
TikTok
13%
YouTube
10%
Twitter / X
9%
LinkedIn
6%
Pinterest
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), Google Tag Manager (2%).

Google Analytics
3%
Facebook Pixel
2%
Google Tag Manager
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

73 products $5 avg 1 ads
Beauty & Cosmetics natural cosmetics montreal artisanal beauty products
41 products $41 avg
Beauty & Cosmetics eyelash supplies professional lash tools
38 products $16 avg
Beauty & Cosmetics professional makeup artist cosmetology services
109 products $293 avg
Beauty & Cosmetics tanning salon beauty treatments
5 products $7 avg
Beauty & Cosmetics lash-extensions beauty
15 products $10 avg
Business & Industrial Beauty & Cosmetics ecommerce data reports market metrics
26 products $18 avg
Beauty & Cosmetics lash extension primer lash extension remover
6 products $17 avg
Beauty & Cosmetics beauty spa manicure
53 products $71 avg
Beauty & Cosmetics skincare tools gua sha
27 products $62 avg
Beauty & Cosmetics organic skincare natural hair products
13 products $21 avg
Beauty & Cosmetics false eyelashes lash growth serum
63 products $55 avg
Beauty & Cosmetics Health skincare clinic laser hair removal

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FAQ

How many Wix Beauty Tools stores are there?

We currently track 522 active Wix stores in the Beauty Tools segment.

Are Wix Beauty Tools stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Beauty Tools segment, showing a 6% monthly growth rate.

What is the average product price in Wix Beauty Tools stores?

Among stores with pricing data, the average listed price is about $204, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.