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Wix country analytics
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Updated Apr 6, 2026
Wix

7,549 Wix Stores in Australia: Stats & Trends (2026)

We track 7,549 active Wix stores in Australia, with 279 newly added in the last 30 days (4% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 83% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

83%
Social media
3%
Meta ads
97%
Contact info
Total Stores
7,549
Active Wix stores
New (30d)
279
Newly added in the last 30 days
Avg. Products
76
Among 6,914 stores with catalog data
Avg. Price
$266
Among 4,245 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

270 135 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

279 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,485 · 36%
10-49 2,790 · 40%
50-199 1,161 · 17%
200-999 405 · 6%
1k-4.9k 69 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
16% coverage
Home & Garden
11% coverage
Apparel & Accessories
9% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
7% coverage
Education & Courses
6% coverage
Health
6% coverage
Celebrations & Gifts
4% coverage
Books & Literature
3% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 76 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,462 · 34%
$25-$49 1,205 · 28%
$50-$99 653 · 15%
$100-$199 334 · 8%
$200-$499 294 · 7%
$500+ 297 · 7%
Store currencies
AUD 7,366 USD 117 EUR 15 NZD 7 GBP 5 INR 5 PHP 4 CAD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $266 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (73%), Facebook (68%), YouTube (15%).

Instagram
73%
Facebook
68%
YouTube
15%
TikTok
11%
LinkedIn
10%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 3% run Meta ads. That's 6 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,281 products $145 avg 2 ads
Furniture second hand furniture
16 products $10 avg 3 ads
Sporting Goods kids soccer youth soccer league
185 products $256 avg 4 ads
Arts & Entertainment bright art colourful art
55 products $98 avg 2 ads
Celebrations & Gifts gourmet gifts gift baskets
64 products $1996 avg 2 ads
Electronics Toys & Games electric vehicle store electric dirt bikes
82 products $27 avg 2 ads
Apparel & Accessories country clothing caps
18 products $22 avg 4 ads
Beauty & Cosmetics vegan sunscreen organic skincare
8 products $106 avg 1 ads
Apparel & Accessories clothing australian-made
36 products $10 avg 3 ads
Home & Garden eco-friendly organic
248 products $35 avg 4 ads
Education & Courses early-years resources educator tools
73 products $95 avg 1 ads
Furniture bedroom furniture mattresses
196 products $938 avg 1 ads
Vehicles & Parts Hardware Home & Garden ride on mower zero turn mower

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FAQ

How many Wix stores are in Australia?

Our database tracks 7,549 active Wix stores in Australia.

How fast is the Australia Wix market growing?

In the past 30 days, 279 new Wix stores were indexed in Australia, reflecting a 4% monthly growth rate.

What is the average catalog size for Australia Wix stores?

Among Wix stores in Australia with catalog data, the average is about 76 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.