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Topic
Updated Apr 6, 2026
Wix

37 Wix Baby essentials Stores: Stats & Market Data (2026)

37 active Wix stores fall into the Baby essentials segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Beauty & Cosmetics. 70% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

70%
Social media
3%
Meta ads
100%
Contact info
Total Stores
37
Active Wix stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
117
Among 34 stores with catalog data
Avg. Price
$42
Among 24 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (8% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 26%
10-49 12 · 35%
50-199 8 · 24%
200-999 5 · 15%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
3% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Toys & Games
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 117 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Singapore.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7 · 29%
$25-$49 13 · 54%
$50-$99 2 · 8%
$100-$199 1 · 4%
$200-$499 1 · 4%
Store currencies
USD 12 GBP 5 SGD 5 EUR 4 INR 2 PHP 2 AED 1 AUD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Facebook (59%), Instagram (57%), Pinterest (19%).

Facebook
59%
Instagram
57%
Pinterest
19%
TikTok
16%
YouTube
8%
Twitter / X
5%
LinkedIn
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 3% run Meta ads. That's 7 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
5%
Google Ads
3%
Pinterest Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

855 products $49 avg 4 ads
Baby & Kids children lifestyle
846 products $28 avg
Celebrations & Gifts Baby & Kids mom gifts baby essentials
21 products $12 avg
Baby & Kids baby essentials baby bundles
71 products $55 avg
Baby & Kids baby essentials luxury baby gifts
70 products $39 avg
Baby & Kids mom and baby breast pump
24 products $22 avg
Baby & Kids baby products baby outfits
275 products $32 avg
Baby & Kids baby essentials water repellent bags
35 products $35 avg
Baby & Kids baby sleepwear baby essentials
5 products $28 avg
Baby & Kids baby clothes baby gear
5 products $71 avg
Baby & Kids baby clothing baby wardrobe
180 products $6 avg
Baby & Kids maternity clothes baby essentials
7 products
Baby & Kids baby care infant products

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FAQ

How many Wix Baby essentials stores are there?

We currently track 37 active Wix stores in the Baby essentials segment.

Are Wix Baby essentials stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Baby essentials segment, showing a 8% monthly growth rate.

What is the average product price in Wix Baby essentials stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.