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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

91 Wix Family Stores: Stats & Market Data (2026)

91 active Wix stores fall into the Family segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Baby & Kids. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
97%
Contact info
Total Stores
91
Active Wix stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
13
Among 87 stores with catalog data
Avg. Price
$58
Among 45 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 56 · 64%
10-49 29 · 33%
50-199 1 · 1%
200-999 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
13% coverage
Arts & Entertainment
12% coverage
Baby & Kids
12% coverage
Home & Garden
11% coverage
Books & Literature
9% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
7% coverage
Toys & Games
3% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Wedding
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 13 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 47%
$25-$49 12 · 27%
$50-$99 5 · 11%
$100-$199 4 · 9%
$200-$499 3 · 7%
Store currencies
USD 58 EUR 12 GBP 7 CAD 3 AUD 2 CHF 2 BRL 1 COP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (75%), Facebook (59%), YouTube (23%).

Instagram
75%
Facebook
59%
YouTube
23%
LinkedIn
13%
Twitter / X
13%
TikTok
7%
Pinterest
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Tag Manager (4%), Google Analytics (3%), Facebook Pixel (1%).

Google Tag Manager
4%
Google Analytics
3%
Facebook Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $24 avg
9 products $28 avg
Books & Literature Education & Courses Apparel & Accessories books programs
Blog | At Tiffany's United States
6 products $15 avg
Education & Courses food recipes family
31 products $11 avg
Books & Literature science-fiction short stories
6 products $17 avg
17 products $11 avg
Toys & Games roller-skates skateboarding
6 products $10 avg
Home & Garden parenting family
330 products $30 avg
12 products
Books & Literature christian memoir mental illness
26 products
Celebrations & Gifts kids family
5 products $294 avg
Celebrations & Gifts festive family

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FAQ

How many Wix Family stores are there?

We currently track 91 active Wix stores in the Family segment.

Are Wix Family stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Family segment, showing a 4% monthly growth rate.

What is the average product price in Wix Family stores?

Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.