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Wix topic analytics
Topic
Updated May 18, 2026
Wix

326 Wix Handcrafted Stores: Stats & Market Data (2026)

326 active Wix stores fall into the Handcrafted segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
76%
Contact info
Total Stores
326
Active Wix stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
78
Among 325 stores with catalog data
Avg. Price
$182
Among 221 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

40 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 19%
10-49 160 · 49%
50-199 80 · 25%
200-999 21 · 6%
1k-4.9k 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
34% coverage
Arts & Entertainment
24% coverage
Apparel & Accessories
10% coverage
Food & Beverages
10% coverage
Beauty & Cosmetics
6% coverage
Furniture
5% coverage
Celebrations & Gifts
5% coverage
Jewelry & Watches
3% coverage
Toys & Games
2% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 78 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 85 · 38%
$25-$49 43 · 19%
$50-$99 37 · 17%
$100-$199 30 · 14%
$200-$499 16 · 7%
$500+ 10 · 5%
Store currencies
USD 203 GBP 27 CAD 25 EUR 20 INR 17 AUD 13 ZAR 6 CHF 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $182 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (71%), Facebook (58%), YouTube (9%).

Instagram
71%
Facebook
58%
YouTube
9%
Pinterest
9%
Twitter / X
9%
TikTok
9%
LinkedIn
4%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 11 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), Pinterest Pixel (2%).

Google Analytics
3%
Facebook Pixel
2%
Pinterest Pixel
2%
Google Tag Manager
2%
Google Ads
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

47 products $436 avg 20 ads
Apparel & Accessories Arts & Entertainment slow fashion handcrafted
8 products $38 avg
Home & Garden candles handcrafted
95 products $11 avg
Beauty & Cosmetics Home & Garden artisanal soaps handcrafted
89 products $1956 avg 1 ads
Furniture reclaimed wood farmhouse table
34 products $383 avg
Arts & Entertainment ceramics handcrafted
17 products $17 avg
Antiques & Collectibles woodworks handcrafted
12 products $62 avg
Jewelry & Watches Arts & Entertainment handcrafted personalized
18 products $30 avg
Food & Beverages cakes handcrafted
224 products $169 avg
Home & Garden islamic wall art handcrafted
120 products $4 avg
Home & Garden incense spiritual
101 products $167 avg
Antiques & Collectibles handcrafted unique articles
29 products $49 avg
Home & Garden woodworking handcrafted

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FAQ

How many Wix Handcrafted stores are there?

We currently track 326 active Wix stores in the Handcrafted segment.

Are Wix Handcrafted stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Handcrafted segment, showing a 12% monthly growth rate.

What is the average product price in Wix Handcrafted stores?

Among stores with pricing data, the average listed price is about $182, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.