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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

317 Wix Handcrafted Stores: Stats & Market Data (2026)

317 active Wix stores fall into the Handcrafted segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Apparel & Accessories. 81% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

81%
Social media
2%
Meta ads
72%
Contact info
Total Stores
317
Active Wix stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
80
Among 315 stores with catalog data
Avg. Price
$178
Among 215 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

30 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 63 · 20%
10-49 155 · 49%
50-199 74 · 23%
200-999 19 · 6%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
36% coverage
Arts & Entertainment
23% coverage
Apparel & Accessories
10% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
6% coverage
Furniture
4% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage
Toys & Games
2% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 80 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 86 · 40%
$25-$49 45 · 21%
$50-$99 32 · 15%
$100-$199 27 · 13%
$200-$499 16 · 7%
$500+ 9 · 4%
Store currencies
USD 201 GBP 26 CAD 23 EUR 20 INR 15 AUD 12 ZAR 6 CHF 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $178 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (71%), Facebook (60%), Pinterest (9%).

Instagram
71%
Facebook
60%
Pinterest
9%
Twitter / X
9%
TikTok
9%
YouTube
8%
LinkedIn
3%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads. That's 7 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), Pinterest Pixel (2%).

Google Analytics
3%
Facebook Pixel
2%
Pinterest Pixel
2%
Google Tag Manager
2%
Google Ads
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

34 products $13 avg 1 ads
Arts & Entertainment spell kits magic supplies
19 products $9 avg 1 ads
Home & Garden sustainable living eco-friendly
19 products $9 avg
Home & Garden sustainable living eco-friendly
11 products $16 avg
Home & Garden wood panels home decor
4,275 products $116 avg
Apparel & Accessories holsters concealed carry
ikigai | wood craft United States
24 products $24 avg
Arts & Entertainment handcrafted textiles
10 products $32 avg
Home & Garden candles sustainable
9 products $50 avg
Home & Garden candles home decor
53 products $94 avg
Apparel & Accessories sustainable handcrafted
299 products $15 avg
Arts & Entertainment wooden gifts handcrafted
31 products $489 avg
Furniture home-furniture rustic

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FAQ

How many Wix Handcrafted stores are there?

We currently track 317 active Wix stores in the Handcrafted segment.

Are Wix Handcrafted stores growing?

Yes. In the last 30 days, 30 new stores were indexed in the Handcrafted segment, showing a 9% monthly growth rate.

What is the average product price in Wix Handcrafted stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.