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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

198 Wix Products Stores: Stats & Market Data (2026)

198 active Wix stores fall into the Products segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Apparel & Accessories. 57% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

57%
Social media
0%
Meta ads
58%
Contact info
Total Stores
198
Active Wix stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
47
Among 198 stores with catalog data
Avg. Price
$69
Among 44 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

30 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 31%
10-49 122 · 62%
50-199 10 · 5%
200-999 3 · 2%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
45% coverage
Arts & Entertainment
19% coverage
Apparel & Accessories
9% coverage
Electronics
4% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
3% coverage
Education & Courses
2% coverage
Baby & Kids
1% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 47 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Japan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 36%
$25-$49 7 · 16%
$50-$99 10 · 23%
$100-$199 8 · 18%
$200-$499 3 · 7%
Store currencies
USD 107 GBP 13 INR 10 JPY 9 EUR 8 AUD 6 CAD 5 MXN 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (42%), Facebook (32%), YouTube (17%).

Instagram
42%
Facebook
32%
YouTube
17%
LinkedIn
13%
TikTok
10%
Twitter / X
8%
Pinterest
5%

Social media adoption is strong at 57%, and 0% of stores run Meta ad campaigns. That's 17 percentage points below the Wix average of 74%.

Marketing & analytics tools

Facebook Pixel (2%), Google Analytics (2%), Google Ads (1%).

Facebook Pixel
2%
Google Analytics
2%
Google Ads
1%
Google Tag Manager
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

139 products $201 avg
Arts & Entertainment metaphysical witches
5 products $19 avg
Food & Beverages coffee beverages
25 products $12 avg
Beauty & Cosmetics beauty wellness
32 products $40 avg
Arts & Entertainment spices art
Home | Mysite United States
75 products $9 avg
Arts & Entertainment fashion industry products
12 products $56 avg
Home & Garden home products
133 products $4 avg
Beauty & Cosmetics beauty health
Home | Bodysy United Kingdom
19 products $143 avg
Home & Garden bath kitchen
12 products $56 avg
Arts & Entertainment home entertainment
首页 | Umovest United Kingdom
28 products $136 avg
37 products $126 avg
16 products
Beauty & Cosmetics skincare beauty

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FAQ

How many Wix Products stores are there?

We currently track 198 active Wix stores in the Products segment.

Are Wix Products stores growing?

Yes. In the last 30 days, 30 new stores were indexed in the Products segment, showing a 15% monthly growth rate.

What is the average product price in Wix Products stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.