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Wix topic analytics
Topic
Updated May 18, 2026
Wix

388 Wix Self-improvement Stores: Stats & Market Data (2026)

388 active Wix stores fall into the Self-improvement segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Arts & Entertainment. 82% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

82%
Social media
1%
Meta ads
69%
Contact info
Total Stores
388
Active Wix stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
13
Among 386 stores with catalog data
Avg. Price
$67
Among 219 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

22 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 248 · 64%
10-49 124 · 32%
50-199 12 · 3%
200-999 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
69% coverage
Health
6% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Beauty & Cosmetics
1% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage
Travel
1% coverage
Business & Industrial 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 13 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 110 · 50%
$25-$49 59 · 27%
$50-$99 26 · 12%
$100-$199 10 · 5%
$200-$499 9 · 4%
$500+ 5 · 2%
Store currencies
USD 223 EUR 45 GBP 25 CAD 21 AUD 10 BRL 7 INR 7 JPY 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (72%), Facebook (57%), YouTube (36%).

Instagram
72%
Facebook
57%
YouTube
36%
LinkedIn
30%
TikTok
20%
Twitter / X
17%
Pinterest
3%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $10 avg
Education & Courses self-improvement online courses
20 products $18 avg
Education & Courses learning education
123 products $16 avg
Education & Courses personal development children
17 products $41 avg
6 products $24 avg
Education & Courses women empowerment personal development
12 products $56 avg
Education & Courses life coaching personal development
7 products $20 avg
Education & Courses personal growth leadership training
15 products $26 avg
Education & Courses online training fitness courses
5 products $20 avg
Education & Courses life coaching personal development

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FAQ

How many Wix Self-improvement stores are there?

We currently track 388 active Wix stores in the Self-improvement segment.

Are Wix Self-improvement stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Self-improvement segment, showing a 6% monthly growth rate.

What is the average product price in Wix Self-improvement stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.