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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

75 Wix Toy store Stores: Stats & Market Data (2026)

75 active Wix stores fall into the Toy store segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Celebrations & Gifts, Home & Garden. 81% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

81%
Social media
0%
Meta ads
99%
Contact info
Total Stores
75
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
344
Among 66 stores with catalog data
Avg. Price
$301
Among 62 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 15%
10-49 29 · 44%
50-199 9 · 14%
200-999 10 · 15%
1k-4.9k 8 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
97% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 344 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 29 · 47%
$25-$49 21 · 34%
$50-$99 5 · 8%
$100-$199 2 · 3%
$200-$499 1 · 2%
$500+ 4 · 6%
Store currencies
USD 33 EUR 8 GBP 7 MXN 4 AUD 3 BRL 3 HKD 3 CAD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $301 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (68%), Facebook (56%), Twitter / X (19%).

Instagram
68%
Facebook
56%
Twitter / X
19%
TikTok
13%
YouTube
11%
LinkedIn
5%
Pinterest
1%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Tag Manager (4%), Facebook Pixel (3%), Google Ads (1%).

Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
1%
Google Analytics
1%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

346 products $10 avg
Toys & Games toy store game shop
65 products $318 avg
Toys & Games vintage toys collectible toys
24 products $2691 avg
Toys & Games toy store game store
760 products $37 avg
Toys & Games bjd dolls collectible dolls
12 products $37 avg
Toys & Games doll clothes custom doll clothes
26 products $40 avg
Toys & Games toy store imaginative toys
82 products $10 avg
Arts & Entertainment 3d printed toys handmade art
243 products $20 avg
Toys & Games funko collectibles action figures
135 products $14 avg
Toys & Games preloved toys secondhand toys
357 products $42 avg
Toys & Games funko pop collectible figures
8 products $2 avg
Toys & Games cartoon action figures collectible figures

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FAQ

How many Wix Toy store stores are there?

We currently track 75 active Wix stores in the Toy store segment.

Are Wix Toy store stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Toy store segment, showing a 3% monthly growth rate.

What is the average product price in Wix Toy store stores?

Among stores with pricing data, the average listed price is about $301, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.