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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

47 Wix Variety store Stores: Stats & Market Data (2026)

47 active Wix stores fall into the Variety store segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 60% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

60%
Social media
0%
Meta ads
55%
Contact info
Total Stores
47
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
251
Among 47 stores with catalog data
Avg. Price
N/A
Not enough pricing data yet

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 19%
10-49 30 · 64%
50-199 2 · 4%
200-999 3 · 6%
1k-4.9k 2 · 4%
5k+ 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
30% coverage
Apparel & Accessories
21% coverage
Electronics
19% coverage
Arts & Entertainment
11% coverage
Books & Literature
9% coverage
Beauty & Cosmetics
4% coverage
Business & Industrial
2% coverage
Celebrations & Gifts
2% coverage
Hardware
2% coverage
Software
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 251 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are Brazil, United States, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2 · 25%
$25-$49 5 · 62%
$200-$499 1 · 12%
Store currencies
USD 18 BRL 5 EUR 5 GBP 3 AUD 2 CAD 2 AED 1 ARS 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (49%), Facebook (34%), TikTok (15%).

Instagram
49%
Facebook
34%
TikTok
15%
YouTube
13%
Twitter / X
6%
Pinterest
2%

Social media adoption is strong at 60%, and 0% of stores run Meta ad campaigns. That's 14 percentage points below the Wix average of 74%.

Marketing & analytics tools

Facebook Pixel (4%).

Facebook Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

52 products $36 avg
Home & Garden Apparel & Accessories variety store home goods
2,640 products $209 avg
Animals & Pet Supplies Beauty & Cosmetics pet supplies beauty products
15 products
12 products
Electronics all products variety store
12 products
Apparel & Accessories all products variety store
9 products
Home & Garden home products variety store
12 products
Electronics Home & Garden variety store all products
Genolix United Arab Emirates
12 products
Electronics all products sample products
18 products $26 avg
Electronics electronics general products
12 products
Arts & Entertainment general merchandise miscellaneous products

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FAQ

How many Wix Variety store stores are there?

We currently track 47 active Wix stores in the Variety store segment.

Are Wix Variety store stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Variety store segment, showing a 26% monthly growth rate.

What is the average product price in Wix Variety store stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.