69 Wix Variety store Stores: Stats & Market Data (2026)
69 active Wix stores fall into the Variety store segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are General Merchandise, Home & Garden, Electronics. 43% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
35 new stores were added in the past 30 days — 51% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 29%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 264 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, Brazil, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $72 because some stores price much higher, pulling it up. That's below the Wix average of $366.
Marketing & analytics tools
Facebook Pixel (3%).
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Start Free TrialFAQ
How many Wix Variety store stores are there?
We currently track 69 active Wix stores in the Variety store segment.
Are Wix Variety store stores growing?
Yes. In the last 30 days, 35 new stores were indexed in the Variety store segment, showing a 51% monthly growth rate.
What is the average product price in Wix Variety store stores?
Among stores with pricing data, the average listed price is about $72, with the most common pricing band at $25-$49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (33%), Facebook (29%), YouTube (14%).
About 43% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 26 percentage points below the Wix average of 69%.