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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

554 WooCommerce Maternity Stores: Stats & Market Data (2026)

554 active WooCommerce stores fall into the Maternity segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Apparel & Accessories. 79% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

79%
Social media
6%
Meta ads
73%
Contact info
Total Stores
554
Active WooCommerce stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
600
Among 549 stores with catalog data
Avg. Price
$198
Among 519 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

28 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 120 · 22%
10-49 171 · 31%
50-199 128 · 23%
200-999 88 · 16%
1k-4.9k 31 · 6%
5k+ 11 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
15% coverage
Apparel & Accessories
11% coverage
Health
10% coverage
Celebrations & Gifts
5% coverage
Education & Courses
3% coverage
Food & Beverages
2% coverage
Books & Literature
2% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Electronics 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 600 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Viet Nam, Bangladesh, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 287 · 55%
$25-$49 115 · 22%
$50-$99 61 · 12%
$100-$199 24 · 5%
$200-$499 24 · 5%
$500+ 8 · 2%
Store currencies
EUR 137 USD 90 VND 29 BDT 25 INR 25 GBP 21 BRL 14 PLN 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $198 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (69%), Instagram (62%), YouTube (17%).

Facebook
69%
Instagram
62%
YouTube
17%
TikTok
15%
Twitter / X
8%
LinkedIn
5%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 6% run Meta ads. That's 11 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (28%), Facebook Pixel (27%).

Google Analytics
38%
Google Tag Manager
28%
Facebook Pixel
27%
Google Ads
15%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

28 products $11 avg 1 ads
Baby & Kids Beauty & Cosmetics baby products mother and baby
2,444 products $10 avg 1 ads
Baby & Kids baby-care mom-care
528 products $40 avg 1 ads
Baby & Kids baby clothes maternity wear
22 products $12 avg 10 ads
Beauty & Cosmetics Health Baby & Kids natural skincare sun protection
1,869 products $30 avg 1 ads
Apparel & Accessories Baby & Kids maternity clothing pregnancy wear
288 products $9 avg
Baby & Kids baby clothes maternity wear
22 products $19 avg
Baby & Kids
16 products $99 avg
Baby & Kids breast-pump baby-stroller-bag
426 products $6 avg
Baby & Kids Beauty & Cosmetics baby products skincare
37 products $5 avg
Baby & Kids maternity wear feeding nighty
52 products $55 avg
Baby & Kids practical parenting maternity dresses
7 products $20 avg
Baby & Kids parenting products baby essentials

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FAQ

How many WooCommerce Maternity stores are there?

We currently track 554 active WooCommerce stores in the Maternity segment.

Are WooCommerce Maternity stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Maternity segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Maternity stores?

Among stores with pricing data, the average listed price is about $198, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.