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Topic
Updated June 8, 2026
WooCommerce

301 WooCommerce Maternity wear Stores: Stats & Market Data (2026)

301 active WooCommerce stores fall into the Maternity wear segment, with 126 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 49% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

49%
Social media
4%
Meta ads
51%
Contact info
Total Stores
301
Active WooCommerce stores
New (30d)
126
Newly added in the last 30 days
Avg. Products
3,054
Among 300 stores with catalog data
Avg. Price
$48
Among 289 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

123 61 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

126 new stores were added in the past 30 days — 42% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 3%
10-49 70 · 23%
50-199 82 · 27%
200-999 76 · 25%
1k-4.9k 26 · 9%
5k+ 36 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
69% coverage
Apparel & Accessories
51% coverage
Celebrations & Gifts
4% coverage
Beauty & Cosmetics
3% coverage
Health
3% coverage
Home & Garden
3% coverage
Wedding
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Adult 1

Among stores with catalog data, the 50-199 product range is most common. The average is 3,054 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are India, Brazil, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 155 · 54%
$25-$49 70 · 24%
$50-$99 43 · 15%
$100-$199 12 · 4%
$200-$499 6 · 2%
$500+ 3 · 1%
Store currencies
EUR 86 USD 52 INR 24 BRL 11 VND 9 AUD 8 ILS 8 GBP 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $48 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (40%), Instagram (39%), YouTube (7%).

Facebook
40%
Instagram
39%
YouTube
7%
TikTok
6%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 49% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (28%), Facebook Pixel (18%), Google Tag Manager (15%).

Google Analytics
28%
Facebook Pixel
18%
Google Tag Manager
15%
Google Ads
7%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

404 products $52 avg 2 ads
Apparel & Accessories maternity wear dresses for pregnancy
55 products $21 avg
Apparel & Accessories Baby & Kids Animals & Pet Supplies plus size clothing maternity wear
341 products $29 avg
Baby & Kids Apparel & Accessories baby products children accessories
348 products $21 avg
Baby & Kids baby clothes strollers
1,310 products $17 avg
Baby & Kids baby products stroller accessories
47 products $8 avg
Baby & Kids Apparel & Accessories cloth diapers baby clothing
102 products $24 avg
Apparel & Accessories maternity wear pregnancy clothes
232 products $7 avg
Baby & Kids maternity clothes maternity wear
586 products $60 avg
Apparel & Accessories sexy lingerie women's underwear
123 products $112 avg
Baby & Kids Apparel & Accessories baby carrier baby sling
79 products $37 avg
Apparel & Accessories compression garments post-surgical clothing
49 products $31 avg
Celebrations & Gifts Baby & Kids birthday gifts photo templates

Want the full dataset?

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FAQ

How many WooCommerce Maternity wear stores are there?

We currently track 301 active WooCommerce stores in the Maternity wear segment.

Are WooCommerce Maternity wear stores growing?

Yes. In the last 30 days, 126 new stores were indexed in the Maternity wear segment, showing a 42% monthly growth rate.

What is the average product price in WooCommerce Maternity wear stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.