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Topic
Updated May 18, 2026
WooCommerce

208 WooCommerce Maternity wear Stores: Stats & Market Data (2026)

208 active WooCommerce stores fall into the Maternity wear segment, with 102 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 52% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

52%
Social media
6%
Meta ads
50%
Contact info
Total Stores
208
Active WooCommerce stores
New (30d)
102
Newly added in the last 30 days
Avg. Products
2,564
Among 207 stores with catalog data
Avg. Price
$52
Among 199 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

69 34 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

102 new stores were added in the past 30 days — 49% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 5%
10-49 54 · 26%
50-199 54 · 26%
200-999 54 · 26%
1k-4.9k 19 · 9%
5k+ 16 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
67% coverage
Apparel & Accessories
59% coverage
Celebrations & Gifts
6% coverage
Home & Garden
3% coverage
Beauty & Cosmetics
2% coverage
Health
2% coverage
Wedding
2% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Adult
0% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,564 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are India, Brazil, Israel.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 98 · 49%
$25-$49 53 · 27%
$50-$99 30 · 15%
$100-$199 11 · 6%
$200-$499 5 · 3%
$500+ 2 · 1%
Store currencies
EUR 49 USD 36 INR 18 BRL 8 ILS 8 AUD 6 GBP 6 MXN 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (43%), Instagram (42%), YouTube (7%).

Facebook
43%
Instagram
42%
YouTube
7%
TikTok
6%
Twitter / X
5%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 52%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (23%), Google Tag Manager (18%).

Google Analytics
34%
Facebook Pixel
23%
Google Tag Manager
18%
Google Ads
9%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

655 products $151 avg
Apparel & Accessories sustainable fashion ethical clothing
358 products $24 avg
Apparel & Accessories women clothing maternity wear
63 products $6 avg
Beauty & Cosmetics Baby & Kids Apparel & Accessories cosmetics loungewear
471 products $34 avg
Baby & Kids baby clothes newborn set
46 products $76 avg
Apparel & Accessories Celebrations & Gifts nursing clothing maternity wear
113 products $56 avg 1 ads
Apparel & Accessories maternity dress rental clothing rental
339 products $35 avg
Baby & Kids Apparel & Accessories baby products children accessories
97 products $86 avg
Apparel & Accessories Wedding Baby & Kids formal dresses bridesmaid dresses
162 products
Baby & Kids Apparel & Accessories baby clothes maternity wear
34 products $270 avg
Baby & Kids Health prenatal fitness postnatal exercise
31 products $21 avg 1 ads
Apparel & Accessories pregnancy clothing maternity wear
49 products $44 avg
Baby & Kids Apparel & Accessories baby accessories maternity wear

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FAQ

How many WooCommerce Maternity wear stores are there?

We currently track 208 active WooCommerce stores in the Maternity wear segment.

Are WooCommerce Maternity wear stores growing?

Yes. In the last 30 days, 102 new stores were indexed in the Maternity wear segment, showing a 49% monthly growth rate.

What is the average product price in WooCommerce Maternity wear stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.