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WooCommerce category analytics
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Updated Apr 6, 2026
WooCommerce

40.5K WooCommerce Health Stores: Stats & Market Data (2026)

40,524 active WooCommerce stores fall into the Health segment, with 2,661 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 68% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

68%
Social media
4%
Meta ads
72%
Contact info
Total Stores
40,524
Active WooCommerce stores
New (30d)
2,661
Newly added in the last 30 days
Avg. Products
443
Among 40,332 stores with catalog data
Avg. Price
$190
Among 36,578 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,562 1,281 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,661 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13,723 · 34%
10-49 14,175 · 35%
50-199 7,255 · 18%
200-999 3,450 · 9%
1k-4.9k 1,144 · 3%
5k+ 585 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
7% coverage
Food & Beverages
4% coverage
Home & Garden
3% coverage
Education & Courses
3% coverage
Apparel & Accessories
1% coverage
Electronics
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Smoking & Vaping
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 443 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12,912 · 35%
$25-$49 9,437 · 26%
$50-$99 6,497 · 18%
$100-$199 3,551 · 10%
$200-$499 2,333 · 6%
$500+ 1,848 · 5%
Store currencies
USD 14,995 EUR 6,588 INR 2,664 GBP 2,015 BDT 1,240 MYR 1,035 CAD 809 AUD 785

Among stores with pricing data, the most common price range is Under $25. The average is higher at $190 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (61%), Instagram (47%), YouTube (19%).

Facebook
61%
Instagram
47%
YouTube
19%
Twitter / X
14%
LinkedIn
11%
TikTok
8%
Pinterest
3%

Social media adoption is strong at 68%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (25%), Facebook Pixel (17%).

Google Analytics
31%
Google Tag Manager
25%
Facebook Pixel
17%
Google Ads
12%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $13 avg 3 ads
Health Celebrations & Gifts health support holiday cards
56 products $40 avg 4 ads
Baby & Kids Health Beauty & Cosmetics baby care products wellness items
13 products $386 avg 1 ads
Health Beauty & Cosmetics spa luxury
332 products $258 avg 1 ads
Health Home & Garden medical aids personalized health support
162 products $97 avg 1 ads
Health hearing aids ear care
6 products $10 avg 1 ads
Baby & Kids Health baby oil baby care
308 products $18 avg 3 ads
Health supplements dietary supplements
Muttaki Shop Bangladesh
6 products $12 avg 11 ads
Health natural supplements herbal products
603 products $51 avg 3 ads
Health weight loss supplements energy boosters
86 products $24 avg 7 ads
Health Food & Beverages supplements health and wellness
120 products $100 avg 1 ads
Health fitness supplements gym products
9 products $9 avg 2 ads
Health health supplements vitamins

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FAQ

How many WooCommerce Health stores are there?

We currently track 40,524 active WooCommerce stores in the Health segment.

Are WooCommerce Health stores growing?

Yes. In the last 30 days, 2,661 new stores were indexed in the Health segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Health stores?

Among stores with pricing data, the average listed price is about $190, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.