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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

2,190 WooCommerce Gym & Fitness Stores: Stats & Market Data (2026)

2,190 active WooCommerce stores fall into the Gym & Fitness segment, with 192 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 64% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

64%
Social media
9%
Meta ads
69%
Contact info
Total Stores
2,190
Active WooCommerce stores
New (30d)
192
Newly added in the last 30 days
Avg. Products
1,159
Among 2,177 stores with catalog data
Avg. Price
$235
Among 1,920 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

233 116 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

192 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 485 · 22%
10-49 624 · 29%
50-199 441 · 20%
200-999 392 · 18%
1k-4.9k 150 · 7%
5k+ 85 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Health
11% coverage
Apparel & Accessories
10% coverage
Home & Garden
5% coverage
Electronics
3% coverage
Education & Courses
2% coverage
Toys & Games
2% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,159 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 556 · 29%
$25-$49 460 · 24%
$50-$99 366 · 19%
$100-$199 212 · 11%
$200-$499 158 · 8%
$500+ 168 · 9%
Store currencies
USD 864 EUR 415 GBP 108 INR 79 PKR 57 AUD 43 CAD 40 BDT 34

Among stores with pricing data, the most common price range is Under $25. The average is higher at $235 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (55%), Instagram (51%), YouTube (17%).

Facebook
55%
Instagram
51%
YouTube
17%
Twitter / X
11%
TikTok
8%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 64%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (21%), Facebook Pixel (18%).

Google Analytics
26%
Google Tag Manager
21%
Facebook Pixel
18%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,274 products $1165 avg 1 ads
Sporting Goods fitness equipment home gym
2,077 products $158 avg 6 ads
Sporting Goods Apparel & Accessories hockey gear winter sports
12 products $13 avg 2 ads
Sporting Goods gym equipment hire treadmill hire
11 products $95 avg 21 ads
Sporting Goods home workouts calisthenics
715 products $490 avg 5 ads
Electronics Sporting Goods generators 3d printers
137 products $55 avg 3 ads
Animals & Pet Supplies Sporting Goods dog sports gear dog jackets
461 products $236 avg 3 ads
Sporting Goods gym equipment weights for sale
512 products $456 avg 4 ads
Sporting Goods kettlebell rack medicine balls
87 products $115 avg 6 ads
Electronics Sporting Goods Home & Garden fitness equipment home appliances
47 products $707 avg 33 ads
Sporting Goods home gym equipment gym weights and equipment
38 products $79 avg 18 ads
Education & Courses Sporting Goods boot camp dance class
39 products $20 avg 5 ads
Sporting Goods fitness classes workout programs

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FAQ

How many WooCommerce Gym & Fitness stores are there?

We currently track 2,190 active WooCommerce stores in the Gym & Fitness segment.

Are WooCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 192 new stores were indexed in the Gym & Fitness segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $235, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.