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Topic
Updated June 8, 2026
WooCommerce

944 WooCommerce Fitness accessories Stores: Stats & Market Data (2026)

944 active WooCommerce stores fall into the Fitness accessories segment, with 395 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 38% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

38%
Social media
2%
Meta ads
41%
Contact info
Total Stores
944
Active WooCommerce stores
New (30d)
395
Newly added in the last 30 days
Avg. Products
2,842
Among 939 stores with catalog data
Avg. Price
$163
Among 872 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

352 176 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

395 new stores were added in the past 30 days — 42% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 106 · 11%
10-49 259 · 28%
50-199 179 · 19%
200-999 150 · 16%
1k-4.9k 102 · 11%
5k+ 143 · 15%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
69% coverage
Apparel & Accessories
14% coverage
Health
13% coverage
Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Electronics
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage
Hardware
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,842 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Germany, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 378 · 43%
$25-$49 202 · 23%
$50-$99 132 · 15%
$100-$199 71 · 8%
$200-$499 41 · 5%
$500+ 48 · 6%
Store currencies
USD 355 EUR 255 GBP 65 INR 24 AUD 19 PKR 14 COP 13 MXN 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $163 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (31%), Instagram (29%), YouTube (8%).

Facebook
31%
Instagram
29%
YouTube
8%
Twitter / X
8%
TikTok
4%
LinkedIn
3%
Pinterest
2%

About 38% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (14%), Google Tag Manager (14%), Facebook Pixel (10%).

Google Analytics
14%
Google Tag Manager
14%
Facebook Pixel
10%
Google Ads
6%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

418 products $27 avg 1 ads
Health supplements fitness accessories
978 products $140 avg 1 ads
Sporting Goods gym equipment fitness accessories
14 products $1 avg 5 ads
Sporting Goods sports earbud noise-cancelling
99 products $2344 avg 1 ads
Health Sporting Goods home fitness equipment cardio machines
33 products $44 avg 2 ads
Sporting Goods Health yoga equipment pilates gear
277 products $19 avg 1 ads
Sporting Goods gym equipment sports gear
159 products $164 avg
Sporting Goods gym equipment outdoor exercise
47 products $30 avg
Sporting Goods sport equipment outdoor gear
132 products $23 avg
Electronics Apparel & Accessories fitness audio devices
23 products $19 avg
Health Sporting Goods Books & Literature pilates equipment health books
92 products $760 avg
Sporting Goods weight lifting equipment cardio machines

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FAQ

How many WooCommerce Fitness accessories stores are there?

We currently track 944 active WooCommerce stores in the Fitness accessories segment.

Are WooCommerce Fitness accessories stores growing?

Yes. In the last 30 days, 395 new stores were indexed in the Fitness accessories segment, showing a 42% monthly growth rate.

What is the average product price in WooCommerce Fitness accessories stores?

Among stores with pricing data, the average listed price is about $163, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.