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WooCommerce country analytics
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Updated May 4, 2026
WooCommerce

19.8K WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 19,849 active WooCommerce stores in Netherlands, with 11,195 newly added in the last 30 days (56% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
69%
Contact info
Total Stores
19,849
Active WooCommerce stores
New (30d)
11,195
Newly added in the last 30 days
Avg. Products
527
Among 19,407 stores with catalog data
Avg. Price
$394
Among 17,475 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,693 3,346 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

11,195 new stores were added in the past 30 days — 56% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,160 · 27%
10-49 5,315 · 27%
50-199 4,104 · 21%
200-999 3,173 · 16%
1k-4.9k 1,293 · 7%
5k+ 362 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Apparel & Accessories
8% coverage
Food & Beverages
8% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
5% coverage
Education & Courses
4% coverage
Beauty & Cosmetics
4% coverage
Electronics
4% coverage
Hardware
3% coverage
Health
3% coverage
Furniture
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 527 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,279. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,829 · 33%
$25-$49 3,614 · 21%
$50-$99 2,632 · 15%
$100-$199 1,802 · 10%
$200-$499 1,602 · 9%
$500+ 1,996 · 11%
Store currencies
EUR 18,187 USD 640 GBP 95 PLN 5 ANG 2 AUD 2 HUF 2 SEK 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $394 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (47%), Instagram (42%), LinkedIn (11%).

Facebook
47%
Instagram
42%
LinkedIn
11%
YouTube
9%
Twitter / X
7%
TikTok
6%
Pinterest
1%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 50%.

Marketing & analytics tools

Google Tag Manager (31%), Google Analytics (29%), Facebook Pixel (15%).

Google Tag Manager
31%
Google Analytics
29%
Facebook Pixel
15%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

518 products $34 avg 1 ads
Apparel & Accessories trendy dameskleding fashion
152 products $162 avg 1 ads
Beauty & Cosmetics perfume oil hair care
3,149 products $22 avg 3 ads
Antiques & Collectibles retro vintage
Home | KekBaby Netherlands
198 products $15 avg 1 ads
Baby & Kids baby baby products
26 products $21 avg 1 ads
Arts & Entertainment music organization community group
5 products $57 avg 12 ads
Education & Courses dj courses music education
29 products $738 avg 3 ads
Education & Courses coaching training mindfulness courses
Hobbyou | Home Netherlands
1,585 products $9 avg 5 ads
Arts & Entertainment hobby supplies crafting
501 products $807 avg 3 ads
Arts & Entertainment moroccan rugs vintage textiles
127 products $48 avg 1 ads
Books & Literature football tactics training guides
42 products $13 avg 1 ads
Arts & Entertainment kids canvas

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 19,849 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 11,195 new WooCommerce stores were indexed in Netherlands, reflecting a 56% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 527 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.