Use Cases Features Pricing API Log in
WooCommerce country analytics
Country
Updated May 25, 2026
WooCommerce

33.7K WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 33,689 active WooCommerce stores in Netherlands, with 19,708 newly added in the last 30 days (58% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 51% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

51%
Social media
1%
Meta ads
65%
Contact info
Total Stores
33,689
Active WooCommerce stores
New (30d)
19,708
Newly added in the last 30 days
Avg. Products
480
Among 32,932 stores with catalog data
Avg. Price
$392
Among 29,379 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18,507 9,253 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

19,708 new stores were added in the past 30 days — 58% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,490 · 29%
10-49 9,210 · 28%
50-199 6,764 · 21%
200-999 4,928 · 15%
1k-4.9k 1,980 · 6%
5k+ 560 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Food & Beverages
7% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Electronics
3% coverage
Beauty & Cosmetics
3% coverage
Education & Courses
3% coverage
Hardware
3% coverage
Health
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 480 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,495. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,911 · 34%
$25-$49 6,072 · 21%
$50-$99 4,343 · 15%
$100-$199 3,001 · 10%
$200-$499 2,692 · 9%
$500+ 3,360 · 11%
Store currencies
EUR 30,567 USD 1,277 GBP 198 PLN 7 SEK 5 AUD 3 BDT 3 DKK 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $392 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (42%), Instagram (36%), LinkedIn (10%).

Facebook
42%
Instagram
36%
LinkedIn
10%
YouTube
8%
Twitter / X
6%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 51%, and 1% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (26%), Facebook Pixel (11%).

Google Analytics
27%
Google Tag Manager
26%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

138 products $17 avg 1 ads
Home & Garden candles home decor
292 products $1587 avg 2 ads
Home & Garden mattresses bed furniture
De Postpartumbox Netherlands
37 products $56 avg 3 ads
Beauty & Cosmetics Baby & Kids postpartum recovery
838 products $66 avg 2 ads
Apparel & Accessories dameskleding online trendy damesmode
36 products $2768 avg 1 ads
Electronics e-bike electric bicycle
33 products $58 avg 17 ads
Apparel & Accessories mystery box football shirts
5 products $56 avg 12 ads
Education & Courses dj courses music education
40 products $17 avg 1 ads
Books & Literature children's books education materials
153 products $25 avg 3 ads
Apparel & Accessories jewelry accessories
360 products $46 avg 1 ads
Apparel & Accessories kids clothing
7 products $42 avg 2 ads
Health weight loss plan fitness coaching
1,370 products $5 avg 1 ads
Celebrations & Gifts birthday decorations party favors

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 33,689 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 19,708 new WooCommerce stores were indexed in Netherlands, reflecting a 58% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 480 products. The most common catalog size range is 1-9.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.