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Updated Apr 13, 2026
WooCommerce

9,313 WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 9,313 active WooCommerce stores in Netherlands, with 832 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 81% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

81%
Social media
4%
Meta ads
85%
Contact info
Total Stores
9,313
Active WooCommerce stores
New (30d)
832
Newly added in the last 30 days
Avg. Products
545
Among 8,646 stores with catalog data
Avg. Price
$384
Among 7,964 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

659 329 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

832 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,838 · 21%
10-49 2,271 · 26%
50-199 1,996 · 23%
200-999 1,702 · 20%
1k-4.9k 685 · 8%
5k+ 154 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
16% coverage
Apparel & Accessories
10% coverage
Food & Beverages
8% coverage
Arts & Entertainment
7% coverage
Education & Courses
6% coverage
Celebrations & Gifts
5% coverage
Beauty & Cosmetics
5% coverage
Electronics
4% coverage
Health
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 545 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 889. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,554 · 32%
$25-$49 1,767 · 22%
$50-$99 1,225 · 15%
$100-$199 784 · 10%
$200-$499 707 · 9%
$500+ 927 · 12%
Store currencies
EUR 8,472 USD 233 GBP 23 PLN 3 AUD 1 CNY 1 HUF 1 SAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $384 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (72%), Instagram (67%), LinkedIn (16%).

Facebook
72%
Instagram
67%
LinkedIn
16%
YouTube
15%
TikTok
11%
Twitter / X
10%
Pinterest
2%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 4% run Meta ads. That's 13 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Tag Manager (42%), Google Analytics (34%), Facebook Pixel (24%).

Google Tag Manager
42%
Google Analytics
34%
Facebook Pixel
24%
Google Ads
14%
TikTok Pixel
2%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Home - Foodie Netherlands
365 products $70 avg 4 ads
Food & Beverages health supplements magnesium
1,319 products $67 avg 2 ads
Home & Garden interior decor furniture
16 products $14 avg 1 ads
Arts & Entertainment magazine merchandise
627 products $6 avg 1 ads
Home & Garden home decor candles
Home - Yelinez Netherlands
34 products $36 avg 2 ads
Apparel & Accessories fashion women's clothing
38 products $32 avg 14 ads
Travel travel accessories cooler bags
401 products $446 avg 1 ads
Electronics hp printers toner cartridges
332 products $258 avg 1 ads
Health Home & Garden medical aids personalized health support
260 products $2441 avg 2 ads
Electronics coffee machines koffee beans
262 products $113 avg 1 ads
Health Food & Beverages health and wellness nutritional supplements
122 products $30 avg 1 ads
10 products $83 avg 1 ads
Food & Beverages culinary tour food journey

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 9,313 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 832 new WooCommerce stores were indexed in Netherlands, reflecting a 9% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 545 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.