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Topic
Updated May 18, 2026
WooCommerce

76 WooCommerce Adult diapers Stores: Stats & Market Data (2026)

76 active WooCommerce stores fall into the Adult diapers segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Baby & Kids, Adult. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
53%
Contact info
Total Stores
76
Active WooCommerce stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
174
Among 76 stores with catalog data
Avg. Price
$31
Among 63 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

43 new stores were added in the past 30 days — 57% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 11%
10-49 29 · 38%
50-199 27 · 36%
200-999 9 · 12%
1k-4.9k 3 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
59% coverage
Baby & Kids
37% coverage
Adult
32% coverage
Home & Garden
14% coverage
Beauty & Cosmetics
3% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 174 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are Israel, India, Romania.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 42 · 67%
$25-$49 10 · 16%
$50-$99 8 · 13%
$100-$199 2 · 3%
$200-$499 1 · 2%
Store currencies
USD 13 EUR 12 ILS 7 INR 5 RON 5 CLP 3 LKR 3 MXN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (38%), Instagram (25%), YouTube (9%).

Facebook
38%
Instagram
25%
YouTube
9%
TikTok
7%
LinkedIn
4%
Twitter / X
4%
Pinterest
3%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Tag Manager (28%), Google Analytics (22%), Facebook Pixel (17%).

Google Tag Manager
28%
Google Analytics
22%
Facebook Pixel
17%
Google Ads
13%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

136 products $23 avg
Health adult diapers incontinence care
32 products $63 avg
Adult adult products incontinence products
22 products $8 avg
Health personal care hygiene products
Sunkiss Mauritius
37 products $6 avg
Baby & Kids Adult baby diapers adult diapers
92 products $11 avg
Animals & Pet Supplies pet care baby wipes
136 products $23 avg
Health adult diapers incontinence care
26 products $3 avg
Adult incontinence products adult diapers
57 products $15 avg
Baby & Kids Health diapers store baby products
131 products $20 avg
Baby & Kids diapers baby products
1,409 products $6 avg
Beauty & Cosmetics Health beauty products cosmetics online
82 products $32 avg
Health adult diapers mobility aids

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FAQ

How many WooCommerce Adult diapers stores are there?

We currently track 76 active WooCommerce stores in the Adult diapers segment.

Are WooCommerce Adult diapers stores growing?

Yes. In the last 30 days, 43 new stores were indexed in the Adult diapers segment, showing a 57% monthly growth rate.

What is the average product price in WooCommerce Adult diapers stores?

Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.