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Topic
Updated Apr 27, 2026
WooCommerce

45 WooCommerce Adult diapers Stores: Stats & Market Data (2026)

45 active WooCommerce stores fall into the Adult diapers segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Adult, Baby & Kids. 69% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

69%
Social media
0%
Meta ads
67%
Contact info
Total Stores
45
Active WooCommerce stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
145
Among 45 stores with catalog data
Avg. Price
$25
Among 36 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 20%
10-49 21 · 47%
50-199 10 · 22%
200-999 3 · 7%
1k-4.9k 2 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
47% coverage
Adult
42% coverage
Baby & Kids
33% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 145 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are India, Israel, Sri Lanka.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 75%
$25-$49 4 · 11%
$50-$99 4 · 11%
$100-$199 1 · 3%
Store currencies
USD 10 INR 5 EUR 4 ILS 4 MXN 3 GBP 2 KES 2 LKR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $25 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (60%), Instagram (38%), YouTube (13%).

Facebook
60%
Instagram
38%
YouTube
13%
LinkedIn
7%
TikTok
7%
Pinterest
4%
Twitter / X
4%

Social media adoption is strong at 69%, and 0% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (24%), Facebook Pixel (20%).

Google Analytics
29%
Google Tag Manager
24%
Facebook Pixel
20%
Google Ads
13%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

31 products $4 avg
Baby & Kids Adult sanitary pads maternity pads
33 products $12 avg
Adult adult hygiene products adult diapers
131 products $21 avg
Baby & Kids diapers baby products
9 products $9 avg
Baby & Kids Health sanitary products baby diapers
32 products $61 avg
Adult adult products incontinence products
26 products $3 avg
Adult incontinence products adult diapers
18 products $46 avg
Adult adult diapers incontinence products
16 products
Baby & Kids Health baby products adult health
5 products $66 avg
Baby & Kids Adult baby diapers adult diapers
444 products $17 avg
Baby & Kids Health incontinence products diapers

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FAQ

How many WooCommerce Adult diapers stores are there?

We currently track 45 active WooCommerce stores in the Adult diapers segment.

Are WooCommerce Adult diapers stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Adult diapers segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Adult diapers stores?

Among stores with pricing data, the average listed price is about $25, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.