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Topic
Updated June 8, 2026
WooCommerce

102 WooCommerce Adult diapers Stores: Stats & Market Data (2026)

102 active WooCommerce stores fall into the Adult diapers segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Health, Baby & Kids, Adult. 39% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

39%
Social media
0%
Meta ads
55%
Contact info
Total Stores
102
Active WooCommerce stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
591
Among 102 stores with catalog data
Avg. Price
$26
Among 85 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

35 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 9%
10-49 38 · 37%
50-199 39 · 38%
200-999 12 · 12%
1k-4.9k 3 · 3%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
56% coverage
Baby & Kids
36% coverage
Adult
25% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
3% coverage
Apparel & Accessories
2% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 591 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Israel, India, Romania.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 62 · 73%
$25-$49 12 · 14%
$50-$99 8 · 9%
$100-$199 2 · 2%
$200-$499 1 · 1%
Store currencies
USD 18 EUR 17 ILS 8 INR 8 RON 7 CLP 6 LKR 4 ARS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $26 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (34%), Instagram (25%), YouTube (11%).

Facebook
34%
Instagram
25%
YouTube
11%
TikTok
6%
LinkedIn
4%
Twitter / X
4%
Pinterest
3%

About 39% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (23%), Facebook Pixel (12%).

Google Analytics
23%
Google Tag Manager
23%
Facebook Pixel
12%
Google Ads
11%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

52 products $6 avg
Baby & Kids Adult baby diapers adult diapers
129 products $19 avg
Health adult diapers incontinence products
38 products $45 avg
Adult adult products adult diapers
69 products $35 avg
Health biodegradable products baby diapers
539 products $3 avg
Health personal care products hygiene items
26 products $3 avg
Adult incontinence products adult diapers
19 products $29 avg
Adult sanitary products baby diapers
47 products $84 avg
Baby & Kids Health adult diapers incontinence products
139 products $4 avg
Home & Garden cleaning wipes adult diapers
40 products $50 avg
Apparel & Accessories incontinence underwear discreet underwear
392 products $8 avg
Baby & Kids Health baby diapers disposable supplies

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FAQ

How many WooCommerce Adult diapers stores are there?

We currently track 102 active WooCommerce stores in the Adult diapers segment.

Are WooCommerce Adult diapers stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Adult diapers segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Adult diapers stores?

Among stores with pricing data, the average listed price is about $26, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.