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Topic
Updated Apr 6, 2026
WooCommerce

1,687 WooCommerce Beauty store Stores: Stats & Market Data (2026)

1,687 active WooCommerce stores fall into the Beauty store segment, with 120 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 71% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

71%
Social media
3%
Meta ads
69%
Contact info
Total Stores
1,687
Active WooCommerce stores
New (30d)
120
Newly added in the last 30 days
Avg. Products
841
Among 1,683 stores with catalog data
Avg. Price
$127
Among 1,592 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

112 56 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

120 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 418 · 25%
10-49 520 · 31%
50-199 302 · 18%
200-999 276 · 16%
1k-4.9k 120 · 7%
5k+ 47 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Jewelry & Watches 4 Electronics 3 Animals & Pet Supplies 2 Arts & Entertainment 1 Baby & Kids 1 Food & Beverages 1 Sporting Goods 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 841 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 827 · 52%
$25-$49 392 · 25%
$50-$99 236 · 15%
$100-$199 91 · 6%
$200-$499 35 · 2%
$500+ 11 · 1%
Store currencies
USD 482 EUR 320 BDT 72 GBP 66 INR 57 PKR 51 COP 43 CAD 35

Among stores with pricing data, the most common price range is Under $25. The average is higher at $127 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (62%), Instagram (60%), TikTok (16%).

Facebook
62%
Instagram
60%
TikTok
16%
YouTube
13%
Twitter / X
8%
LinkedIn
4%
Pinterest
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (22%), Google Tag Manager (18%).

Google Analytics
24%
Facebook Pixel
22%
Google Tag Manager
18%
Google Ads
9%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

64 products $9 avg 1 ads
Beauty & Cosmetics beauty store cosmetics
290 products $15 avg 8 ads
Beauty & Cosmetics nail products gel liner
773 products $19 avg 1 ads
Beauty & Cosmetics hair care products beauty store
255 products $17 avg 2 ads
Beauty & Cosmetics hair products skincare products
23 products $6 avg 1 ads
Beauty & Cosmetics kids hair products hair bundles
Oria Botanica United Kingdom
108 products $21 avg 2 ads
Beauty & Cosmetics cosmetics skincare
1,799 products $17 avg 4 ads
Beauty & Cosmetics hair products shampoo
14 products $80 avg 25 ads
Beauty & Cosmetics makeup cosmetics
33 products $4 avg 1 ads
Beauty & Cosmetics perfume fragrance
2,831 products $13 avg 1 ads
Beauty & Cosmetics skincare products makeup products
5 products $28 avg
Beauty & Cosmetics organic skincare natural products
35 products $27 avg
Beauty & Cosmetics dermatology skincare products

Want the full dataset?

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FAQ

How many WooCommerce Beauty store stores are there?

We currently track 1,687 active WooCommerce stores in the Beauty store segment.

Are WooCommerce Beauty store stores growing?

Yes. In the last 30 days, 120 new stores were indexed in the Beauty store segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Beauty store stores?

Among stores with pricing data, the average listed price is about $127, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.