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Topic
Updated Apr 27, 2026
WooCommerce

851 WooCommerce Beauty tools Stores: Stats & Market Data (2026)

851 active WooCommerce stores fall into the Beauty tools segment, with 181 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 55% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

55%
Social media
5%
Meta ads
61%
Contact info
Total Stores
851
Active WooCommerce stores
New (30d)
181
Newly added in the last 30 days
Avg. Products
1,259
Among 851 stores with catalog data
Avg. Price
$178
Among 750 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

179 89 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

181 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 172 · 20%
10-49 225 · 26%
50-199 200 · 24%
200-999 158 · 19%
1k-4.9k 60 · 7%
5k+ 36 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
93% coverage
Home & Garden
8% coverage
Health
6% coverage
Electronics
4% coverage
Apparel & Accessories
3% coverage
Hardware
2% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage
Adult
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,259 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,092. The strongest country concentrations are Poland, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 450 · 60%
$25-$49 143 · 19%
$50-$99 73 · 10%
$100-$199 50 · 7%
$200-$499 25 · 3%
$500+ 9 · 1%
Store currencies
USD 280 EUR 172 GBP 49 PLN 29 BDT 28 PKR 27 INR 20 AUD 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $178 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (47%), Instagram (44%), TikTok (12%).

Facebook
47%
Instagram
44%
TikTok
12%
YouTube
12%
Twitter / X
6%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 55%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (19%), Facebook Pixel (19%).

Google Analytics
22%
Google Tag Manager
19%
Facebook Pixel
19%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $18 avg 1 ads
Health Beauty & Cosmetics natural health products eco hygiene
10 products $181 avg 3 ads
Beauty & Cosmetics skincare devices beauty tools
272 products $24 avg
Beauty & Cosmetics permanent-makeup beauty-tools
111 products $23 avg
Beauty & Cosmetics salon equipment beauty tools
465 products $20 avg
Beauty & Cosmetics makeup brushes face skincare
6 products $13 avg
Beauty & Cosmetics razors blade
143 products $14 avg
Beauty & Cosmetics beauty cosmetics
14 products $2 avg
Beauty & Cosmetics nail art manicure
Feel Good Lashes United Kingdom
19 products $19 avg
Beauty & Cosmetics eyelash extension supplies lash products
9 products $25 avg
Beauty & Cosmetics nail polish holder beauty tools
1,225 products $21 avg
Beauty & Cosmetics nail-care korean-cosmetics

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FAQ

How many WooCommerce Beauty tools stores are there?

We currently track 851 active WooCommerce stores in the Beauty tools segment.

Are WooCommerce Beauty tools stores growing?

Yes. In the last 30 days, 181 new stores were indexed in the Beauty tools segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Beauty tools stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.