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Topic
Updated June 8, 2026
WooCommerce

575 WooCommerce Branded merchandise Stores: Stats & Market Data (2026)

575 active WooCommerce stores fall into the Branded merchandise segment, with 256 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Office Supplies. 50% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

50%
Social media
1%
Meta ads
65%
Contact info
Total Stores
575
Active WooCommerce stores
New (30d)
256
Newly added in the last 30 days
Avg. Products
1,680
Among 574 stores with catalog data
Avg. Price
$44
Among 400 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

264 132 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

256 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 5%
10-49 128 · 22%
50-199 129 · 22%
200-999 131 · 23%
1k-4.9k 105 · 18%
5k+ 53 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
47% coverage
Celebrations & Gifts
35% coverage
Office Supplies
24% coverage
General Merchandise
20% coverage
Home & Garden
12% coverage
Business & Industrial
7% coverage
Electronics
3% coverage
Travel
3% coverage
Arts & Entertainment
3% coverage
Food & Beverages
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,680 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Brazil, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 286 · 72%
$25-$49 65 · 16%
$50-$99 26 · 6%
$100-$199 9 · 2%
$200-$499 10 · 2%
$500+ 4 · 1%
Store currencies
USD 164 EUR 80 BRL 63 GBP 30 AUD 22 PLN 17 INR 16 CAD 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $44 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (40%), Instagram (35%), LinkedIn (13%).

Facebook
40%
Instagram
35%
LinkedIn
13%
YouTube
11%
Twitter / X
11%
TikTok
4%
Pinterest
2%

Social media adoption is strong at 50%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (28%), Google Ads (9%).

Google Analytics
30%
Google Tag Manager
28%
Google Ads
9%
Facebook Pixel
7%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $10 avg
Business & Industrial Celebrations & Gifts Health promotional products branded merchandise
8 products $12 avg
Apparel & Accessories Home & Garden Education & Courses travel gear custom apparel
26 products $22 avg
Apparel & Accessories Food & Beverages apparel store sauces and rubs
53 products $18 avg
Apparel & Accessories Business & Industrial custom printing promotional products
419 products $2 avg
General Merchandise promotional products branded merchandise
38 products $27 avg
Food & Beverages Jewelry & Watches Apparel & Accessories coffee beans handmade jewelry
103 products $31 avg
Apparel & Accessories Toys & Games Celebrations & Gifts branded merchandise official store
304 products $20 avg
Business & Industrial Food & Beverages General Merchandise promotional items custom gifts
24 products $16 avg
Apparel & Accessories Celebrations & Gifts charity children
54 products $951 avg
General Merchandise branded merchandise influencer marketing
客製化禮贈品-GoMy禮物網 Taiwan (Province of China)
530 products $4 avg
General Merchandise custom gifts personalized products

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FAQ

How many WooCommerce Branded merchandise stores are there?

We currently track 575 active WooCommerce stores in the Branded merchandise segment.

Are WooCommerce Branded merchandise stores growing?

Yes. In the last 30 days, 256 new stores were indexed in the Branded merchandise segment, showing a 45% monthly growth rate.

What is the average product price in WooCommerce Branded merchandise stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.