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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

384 WooCommerce Branded merchandise Stores: Stats & Market Data (2026)

384 active WooCommerce stores fall into the Branded merchandise segment, with 234 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Office Supplies. 49% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

49%
Social media
1%
Meta ads
66%
Contact info
Total Stores
384
Active WooCommerce stores
New (30d)
234
Newly added in the last 30 days
Avg. Products
1,619
Among 383 stores with catalog data
Avg. Price
$31
Among 281 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

143 71 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

234 new stores were added in the past 30 days — 61% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 7%
10-49 99 · 26%
50-199 90 · 23%
200-999 76 · 20%
1k-4.9k 61 · 16%
5k+ 30 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
57% coverage
Celebrations & Gifts
37% coverage
Office Supplies
31% coverage
Home & Garden
17% coverage
Business & Industrial
10% coverage
General Merchandise
8% coverage
Electronics
4% coverage
Travel
4% coverage
Arts & Entertainment
4% coverage
Food & Beverages
4% coverage
Toys & Games
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,619 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are Brazil, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 201 · 72%
$25-$49 46 · 16%
$50-$99 20 · 7%
$100-$199 5 · 2%
$200-$499 8 · 3%
$500+ 1 · 0%
Store currencies
USD 127 EUR 51 BRL 26 GBP 24 AUD 17 CAD 14 KES 13 INR 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (40%), Instagram (37%), LinkedIn (13%).

Facebook
40%
Instagram
37%
LinkedIn
13%
Twitter / X
13%
YouTube
12%
TikTok
5%
Pinterest
2%

About 49% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (29%), Google Ads (9%).

Google Analytics
32%
Google Tag Manager
29%
Google Ads
9%
Facebook Pixel
8%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

280 products $35 avg
Apparel & Accessories branded merchandise uniforms
2,738 products $6 avg
Apparel & Accessories Office Supplies Home & Garden promotional items corporate gifts
10 products $23 avg
Apparel & Accessories Arts & Entertainment clothing store gift shop
15 products $24 avg
Apparel & Accessories Celebrations & Gifts customized apparel promotional products
304 products $20 avg
Business & Industrial Food & Beverages General Merchandise promotional items custom gifts
103 products $30 avg
Apparel & Accessories Toys & Games Celebrations & Gifts branded merchandise official store
45 products $102 avg
Apparel & Accessories custom shirts apparel customization
185 products $4 avg
Apparel & Accessories Celebrations & Gifts custom promotional products printing services
121 products $3 avg
Apparel & Accessories Celebrations & Gifts Office Supplies promotional gifts company gifts
80 products $27 avg
Celebrations & Gifts promotional items custom mugs
2,290 products $42 avg 8 ads
Apparel & Accessories Celebrations & Gifts custom t-shirts branded merchandise
49 products $4 avg
Apparel & Accessories Office Supplies Celebrations & Gifts custom logo bags branded merchandise

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FAQ

How many WooCommerce Branded merchandise stores are there?

We currently track 384 active WooCommerce stores in the Branded merchandise segment.

Are WooCommerce Branded merchandise stores growing?

Yes. In the last 30 days, 234 new stores were indexed in the Branded merchandise segment, showing a 61% monthly growth rate.

What is the average product price in WooCommerce Branded merchandise stores?

Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.