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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

233 WooCommerce Branded merchandise Stores: Stats & Market Data (2026)

233 active WooCommerce stores fall into the Branded merchandise segment, with 83 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Office Supplies. 55% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

55%
Social media
3%
Meta ads
65%
Contact info
Total Stores
233
Active WooCommerce stores
New (30d)
83
Newly added in the last 30 days
Avg. Products
1,028
Among 232 stores with catalog data
Avg. Price
$32
Among 187 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

83 41 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

83 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 12%
10-49 75 · 32%
50-199 49 · 21%
200-999 29 · 12%
1k-4.9k 35 · 15%
5k+ 17 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
60% coverage
Celebrations & Gifts
33% coverage
Office Supplies
22% coverage
Home & Garden
15% coverage
Business & Industrial
12% coverage
Arts & Entertainment
5% coverage
Electronics
3% coverage
Food & Beverages
3% coverage
Toys & Games
3% coverage
Travel
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,028 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are Australia, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 127 · 68%
$25-$49 39 · 21%
$50-$99 12 · 6%
$100-$199 3 · 2%
$200-$499 5 · 3%
$500+ 1 · 1%
Store currencies
USD 104 EUR 28 GBP 18 AUD 13 BRL 8 CAD 8 KES 8 TRY 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $32 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (43%), Instagram (40%), LinkedIn (17%).

Facebook
43%
Instagram
40%
LinkedIn
17%
YouTube
16%
Twitter / X
15%
TikTok
7%
Pinterest
3%

Social media adoption is strong at 55%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (26%), Facebook Pixel (7%).

Google Analytics
30%
Google Tag Manager
26%
Facebook Pixel
7%
Google Ads
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $20 avg
Apparel & Accessories branded merchandise clothing store
410 products $9 avg
Apparel & Accessories Celebrations & Gifts custom printing personalized gifts
4,457 products $5 avg
Business & Industrial promotional products branded merchandise
36 products $64 avg 1 ads
Apparel & Accessories branded merchandise bmw apparel
10 products $2 avg
Office Supplies branded merchandise lanyards
6 products $2 avg
Celebrations & Gifts promotional items branded merchandise
34 products $22 avg
Apparel & Accessories web3 merch panther protocol
10 products $48 avg
Food & Beverages gin gifts vodka miniatures
130 products $26 avg
Apparel & Accessories Celebrations & Gifts custom t-shirts branded merchandise
76 products $1 avg
Business & Industrial promotional items custom logo gifts
9 products $10 avg
Business & Industrial Celebrations & Gifts Health promotional products branded merchandise

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FAQ

How many WooCommerce Branded merchandise stores are there?

We currently track 233 active WooCommerce stores in the Branded merchandise segment.

Are WooCommerce Branded merchandise stores growing?

Yes. In the last 30 days, 83 new stores were indexed in the Branded merchandise segment, showing a 36% monthly growth rate.

What is the average product price in WooCommerce Branded merchandise stores?

Among stores with pricing data, the average listed price is about $32, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.