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Topic
Updated Apr 6, 2026
WooCommerce

1,055 WooCommerce Essential oils Stores: Stats & Market Data (2026)

1,055 active WooCommerce stores fall into the Essential oils segment, with 57 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 76% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

76%
Social media
2%
Meta ads
71%
Contact info
Total Stores
1,055
Active WooCommerce stores
New (30d)
57
Newly added in the last 30 days
Avg. Products
271
Among 1,053 stores with catalog data
Avg. Price
$63
Among 989 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

61 30 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

57 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 141 · 13%
10-49 381 · 36%
50-199 354 · 34%
200-999 147 · 14%
1k-4.9k 23 · 2%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
60% coverage
Home & Garden
26% coverage
Health
19% coverage
Food & Beverages
6% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Apparel & Accessories
0% coverage
Baby & Kids 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 271 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Viet Nam, Taiwan (Province of China).

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 655 · 66%
$25-$49 215 · 22%
$50-$99 64 · 6%
$100-$199 31 · 3%
$200-$499 14 · 1%
$500+ 10 · 1%
Store currencies
USD 311 EUR 223 INR 74 GBP 36 AUD 29 VND 29 TWD 28 CAD 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (68%), Instagram (59%), YouTube (17%).

Facebook
68%
Instagram
59%
YouTube
17%
Twitter / X
13%
TikTok
9%
LinkedIn
8%
Pinterest
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads. That's 8 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (33%), Facebook Pixel (22%), Google Tag Manager (20%).

Google Analytics
33%
Facebook Pixel
22%
Google Tag Manager
20%
Google Ads
13%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

18 products $18 avg 40 ads
Health Beauty & Cosmetics Food & Beverages herbal-supplements essential-oils
92 products $4 avg 2 ads
Beauty & Cosmetics essential oils body oils
40 products $6 avg 2 ads
Beauty & Cosmetics Health face serum hair care
23 products $18 avg 1 ads
Food & Beverages tea vendor organic tea
171 products $5 avg 4 ads
Home & Garden essential oils scented candles
99 products $10 avg 2 ads
Beauty & Cosmetics natural cosmetics handmade
103 products $2 avg
Home & Garden home scent diffusers
34 products $39 avg
Home & Garden aromatherapy essential oils
6 products $102 avg
Health natural products essential oils
183 products $35 avg
Health essential oils natural health
136 products $56 avg
Home & Garden Beauty & Cosmetics aromatherapy essential oils
42 products $22 avg
Beauty & Cosmetics arabic perfumes essential oils

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FAQ

How many WooCommerce Essential oils stores are there?

We currently track 1,055 active WooCommerce stores in the Essential oils segment.

Are WooCommerce Essential oils stores growing?

Yes. In the last 30 days, 57 new stores were indexed in the Essential oils segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Essential oils stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.