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Topic
Updated Apr 6, 2026
WooCommerce

2,421 WooCommerce Fitness Stores: Stats & Market Data (2026)

2,421 active WooCommerce stores fall into the Fitness segment, with 145 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Education & Courses. 80% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

80%
Social media
5%
Meta ads
67%
Contact info
Total Stores
2,421
Active WooCommerce stores
New (30d)
145
Newly added in the last 30 days
Avg. Products
325
Among 2,403 stores with catalog data
Avg. Price
$158
Among 2,268 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

134 67 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

145 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 914 · 38%
10-49 913 · 38%
50-199 344 · 14%
200-999 161 · 7%
1k-4.9k 49 · 2%
5k+ 22 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
32% coverage
Sporting Goods
18% coverage
Education & Courses
17% coverage
Apparel & Accessories
11% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
3% coverage
Food & Beverages
2% coverage
Electronics
2% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 325 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 551 · 24%
$25-$49 645 · 28%
$50-$99 470 · 21%
$100-$199 294 · 13%
$200-$499 177 · 8%
$500+ 131 · 6%
Store currencies
USD 898 EUR 546 GBP 145 INR 96 AUD 73 CAD 54 PLN 51 MXN 37

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $158 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (69%), Instagram (68%), YouTube (27%).

Facebook
69%
Instagram
68%
YouTube
27%
Twitter / X
14%
TikTok
11%
LinkedIn
8%
Pinterest
3%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 5% run Meta ads. That's 12 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (22%), Facebook Pixel (21%).

Google Analytics
31%
Google Tag Manager
22%
Facebook Pixel
21%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

75 products $116 avg 3 ads
Arts & Entertainment yoga aerial yoga
38 products $10 avg 20 ads
Health Education & Courses fitness nutrition
5 products $59 avg 11 ads
Health fitness wellness
7 products $120 avg 4 ads
Electronics Health electronics health
5 products $10 avg 10 ads
Apparel & Accessories fitness sportswear
330 products $46 avg 1 ads
Apparel & Accessories beachwear fitness
48 products $75 avg 7 ads
24 products $57 avg 1 ads
Health Education & Courses fitness pilates
236 products $22 avg 7 ads
Health fitness health
72 products $82 avg 77 ads
Food & Beverages nutrition meal prep
9 products $26 avg 3 ads
Health fitness workout

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FAQ

How many WooCommerce Fitness stores are there?

We currently track 2,421 active WooCommerce stores in the Fitness segment.

Are WooCommerce Fitness stores growing?

Yes. In the last 30 days, 145 new stores were indexed in the Fitness segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Fitness stores?

Among stores with pricing data, the average listed price is about $158, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.