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Topic
Updated May 18, 2026
WooCommerce

371 WooCommerce Home care Stores: Stats & Market Data (2026)

371 active WooCommerce stores fall into the Home care segment, with 116 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Health, Beauty & Cosmetics. 54% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
70%
Contact info
Total Stores
371
Active WooCommerce stores
New (30d)
116
Newly added in the last 30 days
Avg. Products
1,247
Among 369 stores with catalog data
Avg. Price
$170
Among 318 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

63 31 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

116 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 67 · 18%
10-49 121 · 33%
50-199 106 · 29%
200-999 52 · 14%
1k-4.9k 11 · 3%
5k+ 12 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
62% coverage
Health
32% coverage
Beauty & Cosmetics
20% coverage
Food & Beverages
4% coverage
Baby & Kids
3% coverage
Hardware
3% coverage
Business & Industrial
2% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,247 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, United Kingdom, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 167 · 53%
$25-$49 49 · 15%
$50-$99 34 · 11%
$100-$199 25 · 8%
$200-$499 18 · 6%
$500+ 25 · 8%
Store currencies
USD 104 EUR 52 INR 31 GBP 19 VND 15 PKR 11 ZAR 9 RON 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $170 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (47%), Instagram (39%), YouTube (15%).

Facebook
47%
Instagram
39%
YouTube
15%
Twitter / X
10%
LinkedIn
9%
TikTok
7%
Pinterest
1%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (21%), Facebook Pixel (17%).

Google Analytics
27%
Google Tag Manager
21%
Facebook Pixel
17%
Google Ads
14%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

55 products $5 avg 1 ads
Beauty & Cosmetics Home & Garden essential oils pure oils
134 products $6 avg
Beauty & Cosmetics Home & Garden wellness natural fragrances
39 products $20 avg
Beauty & Cosmetics eyebrow-lamination eyelash-lamination
508 products $52 avg
Beauty & Cosmetics mediderma home-care
13 products $236 avg
Education & Courses care services personalized care
12 products $42 avg
Home & Garden home cleaning cleaning service
933 products $6 avg 1 ads
Beauty & Cosmetics beauty personal-care
540 products $405 avg
Home & Garden home-care medical-aids
158 products $32 avg
Health Home & Garden family parenting
1,161 products $284 avg
Health mobility aids home care
590 products $16 avg
Beauty & Cosmetics Home & Garden natural products personal care

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FAQ

How many WooCommerce Home care stores are there?

We currently track 371 active WooCommerce stores in the Home care segment.

Are WooCommerce Home care stores growing?

Yes. In the last 30 days, 116 new stores were indexed in the Home care segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Home care stores?

Among stores with pricing data, the average listed price is about $170, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.