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Topic
Updated Apr 27, 2026
WooCommerce

218 WooCommerce Lip balm Stores: Stats & Market Data (2026)

218 active WooCommerce stores fall into the Lip balm segment, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Food & Beverages. 61% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
58%
Contact info
Total Stores
218
Active WooCommerce stores
New (30d)
34
Newly added in the last 30 days
Avg. Products
199
Among 218 stores with catalog data
Avg. Price
$21
Among 207 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

33 16 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

34 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 49 · 22%
10-49 97 · 44%
50-199 54 · 25%
200-999 9 · 4%
1k-4.9k 8 · 4%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
94% coverage
Home & Garden
8% coverage
Food & Beverages
4% coverage
Health
4% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Animals & Pet Supplies 1 Baby & Kids 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 199 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 168 · 81%
$25-$49 25 · 12%
$50-$99 10 · 5%
$100-$199 1 · 0%
$200-$499 3 · 1%
Store currencies
USD 79 EUR 30 INR 26 BDT 10 CAD 10 GBP 7 AUD 4 LKR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $21 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (51%), Instagram (50%), YouTube (12%).

Facebook
51%
Instagram
50%
YouTube
12%
TikTok
9%
Twitter / X
7%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (19%), Google Tag Manager (16%).

Google Analytics
27%
Facebook Pixel
19%
Google Tag Manager
16%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

20 products $4 avg 3 ads
Beauty & Cosmetics handcrafted cosmetics face cream
24 products $17 avg
Beauty & Cosmetics lip balm body oils
1,365 products $11 avg
Beauty & Cosmetics Food & Beverages organic beauty natural skincare
1,053 products $261 avg
Beauty & Cosmetics perfume fragrance
8 products $32 avg
Beauty & Cosmetics skincare beauty products
139 products $3 avg
Beauty & Cosmetics face makeup lip balm
1,670 products $10 avg
Beauty & Cosmetics beauty skincare
16 products $3 avg
Beauty & Cosmetics organic skincare lip balm
1,018 products $10 avg
Beauty & Cosmetics lip balm lip oil
8 products $12 avg
Beauty & Cosmetics natural beauty products skincare shop
40 products $9 avg
Beauty & Cosmetics body care face products

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FAQ

How many WooCommerce Lip balm stores are there?

We currently track 218 active WooCommerce stores in the Lip balm segment.

Are WooCommerce Lip balm stores growing?

Yes. In the last 30 days, 34 new stores were indexed in the Lip balm segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Lip balm stores?

Among stores with pricing data, the average listed price is about $21, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.