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Topic
Updated June 8, 2026
WooCommerce

1,069 WooCommerce Nail polish Stores: Stats & Market Data (2026)

1,069 active WooCommerce stores fall into the Nail polish segment, with 357 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 49% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

49%
Social media
3%
Meta ads
53%
Contact info
Total Stores
1,069
Active WooCommerce stores
New (30d)
357
Newly added in the last 30 days
Avg. Products
4,836
Among 1,068 stores with catalog data
Avg. Price
$116
Among 1,019 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

331 165 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

357 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 74 · 7%
10-49 134 · 13%
50-199 201 · 19%
200-999 344 · 32%
1k-4.9k 170 · 16%
5k+ 145 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Health 5 Hardware 4 Arts & Entertainment 3 Baby & Kids 2 Electronics 2 Sporting Goods 2 Celebrations & Gifts 1 Jewelry & Watches 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,836 products per store. That's larger than the WooCommerce average of 1,565. The strongest country concentrations are Italy, Germany, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 862 · 85%
$25-$49 97 · 10%
$50-$99 42 · 4%
$100-$199 7 · 1%
$200-$499 7 · 1%
$500+ 4 · 0%
Store currencies
EUR 339 USD 279 GBP 52 COP 26 RON 25 PLN 24 ILS 20 INR 20

Among stores with pricing data, the most common price range is Under $25. The average is higher at $116 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (42%), Facebook (39%), TikTok (12%).

Instagram
42%
Facebook
39%
TikTok
12%
YouTube
10%
Twitter / X
4%
LinkedIn
2%
Pinterest
2%

About 49% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (16%), Facebook Pixel (13%).

Google Analytics
20%
Google Tag Manager
16%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,184 products $68 avg 2 ads
Beauty & Cosmetics nail polish beauty salon
609 products $4 avg 3 ads
Beauty & Cosmetics nail polish gel nails
2,137 products $7 avg 4 ads
Beauty & Cosmetics nail polish nail art
256 products $9 avg 1 ads
Beauty & Cosmetics nail polish nail styling
1,696 products $10 avg 2 ads
Beauty & Cosmetics nail polish gel nails
814 products $13 avg 1 ads
Beauty & Cosmetics gel polish store nail polish
505 products $3 avg
Beauty & Cosmetics nail polish beauty products
76 products $4 avg
Beauty & Cosmetics nail polish gel nails
248 products $2 avg
Beauty & Cosmetics beauty cosmetics
23 products $4 avg
Beauty & Cosmetics makeup nail polish
12 products $84 avg
Beauty & Cosmetics nail polish beauty store

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FAQ

How many WooCommerce Nail polish stores are there?

We currently track 1,069 active WooCommerce stores in the Nail polish segment.

Are WooCommerce Nail polish stores growing?

Yes. In the last 30 days, 357 new stores were indexed in the Nail polish segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Nail polish stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.