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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

814 WooCommerce Nail polish Stores: Stats & Market Data (2026)

814 active WooCommerce stores fall into the Nail polish segment, with 326 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 53% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
57%
Contact info
Total Stores
814
Active WooCommerce stores
New (30d)
326
Newly added in the last 30 days
Avg. Products
4,442
Among 814 stores with catalog data
Avg. Price
$148
Among 773 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

194 97 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

326 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 78 · 10%
10-49 116 · 14%
50-199 136 · 17%
200-999 258 · 32%
1k-4.9k 128 · 16%
5k+ 98 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Health
1% coverage
Arts & Entertainment 3 Hardware 3 Sporting Goods 2 Antiques & Collectibles 1 Baby & Kids 1 Celebrations & Gifts 1 Electronics 1 Jewelry & Watches 1

Among stores with catalog data, the 200-999 product range is most common. The average is 4,442 products per store. That's larger than the WooCommerce average of 1,390. The strongest country concentrations are Italy, Poland, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 653 · 84%
$25-$49 75 · 10%
$50-$99 29 · 4%
$100-$199 5 · 1%
$200-$499 6 · 1%
$500+ 5 · 1%
Store currencies
EUR 268 USD 220 GBP 30 PLN 25 COP 19 ILS 17 INR 17 RON 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $148 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (45%), Facebook (43%), TikTok (12%).

Instagram
45%
Facebook
43%
TikTok
12%
YouTube
11%
Twitter / X
4%
Pinterest
2%
LinkedIn
2%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (19%), Facebook Pixel (15%).

Google Analytics
21%
Google Tag Manager
19%
Facebook Pixel
15%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,454 products $9 avg 2 ads
Beauty & Cosmetics nail polish gel nails
814 products $13 avg 1 ads
Beauty & Cosmetics gel polish store nail polish
1,862 products $8 avg 3 ads
Beauty & Cosmetics nail polish gel nails
622 products $2 avg 2 ads
Beauty & Cosmetics nail polish nail care products
1,311 products $13 avg 6 ads
Beauty & Cosmetics nail polish gel polish
1,769 products $8 avg 18 ads
Beauty & Cosmetics nail care supplies nail polish
67 products $24 avg
Beauty & Cosmetics nail products online courses
687 products $11 avg
Beauty & Cosmetics nail polish nail color
719 products $12 avg
Beauty & Cosmetics nail polish beauty products
144 products $22 avg
Beauty & Cosmetics nail polish beauty
Document Ukraine
559 products $3 avg
Beauty & Cosmetics nail gel builder gel
188 products $30 avg
Beauty & Cosmetics nail polish nail art tools

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FAQ

How many WooCommerce Nail polish stores are there?

We currently track 814 active WooCommerce stores in the Nail polish segment.

Are WooCommerce Nail polish stores growing?

Yes. In the last 30 days, 326 new stores were indexed in the Nail polish segment, showing a 40% monthly growth rate.

What is the average product price in WooCommerce Nail polish stores?

Among stores with pricing data, the average listed price is about $148, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.