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Topic
Updated June 8, 2026
WooCommerce

183 WooCommerce Scented products Stores: Stats & Market Data (2026)

183 active WooCommerce stores fall into the Scented products segment, with 50 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 56% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

56%
Social media
2%
Meta ads
56%
Contact info
Total Stores
183
Active WooCommerce stores
New (30d)
50
Newly added in the last 30 days
Avg. Products
470
Among 183 stores with catalog data
Avg. Price
$41
Among 172 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

50 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29 · 16%
10-49 66 · 36%
50-199 41 · 22%
200-999 38 · 21%
1k-4.9k 6 · 3%
5k+ 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
65% coverage
Home & Garden
30% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
1% coverage
Adult
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 470 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Brazil, India, United Arab Emirates.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 98 · 57%
$25-$49 37 · 22%
$50-$99 20 · 12%
$100-$199 13 · 8%
$200-$499 3 · 2%
$500+ 1 · 1%
Store currencies
EUR 41 USD 27 PKR 17 BRL 9 GBP 9 AED 8 INR 7 VND 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (46%), Facebook (45%), TikTok (17%).

Instagram
46%
Facebook
45%
TikTok
17%
YouTube
8%
Twitter / X
7%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 56%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (20%), Facebook Pixel (14%), Google Tag Manager (13%).

Google Analytics
20%
Facebook Pixel
14%
Google Tag Manager
13%
Google Ads
8%
Pinterest Pixel
2%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

98 products $9 avg
Health Arts & Entertainment wellness store aromatherapy
218 products $16 avg 5 ads
Beauty & Cosmetics perfume store fragrance shop
32 products $39 avg
Home & Garden home fragrance air fresheners
58 products $126 avg
Beauty & Cosmetics perfume store fragrance shop
53 products $6 avg
Beauty & Cosmetics perfume cologne
25 products $26 avg
Home & Garden home fragrance scented products
387 products $30 avg
Beauty & Cosmetics perfume store women's fragrances
49 products $37 avg
Home & Garden home decor home fragrance
297 products $7 avg
Home & Garden Celebrations & Gifts scented products home decor
23 products $26 avg
Home & Garden interior fragrance home decor

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FAQ

How many WooCommerce Scented products stores are there?

We currently track 183 active WooCommerce stores in the Scented products segment.

Are WooCommerce Scented products stores growing?

Yes. In the last 30 days, 50 new stores were indexed in the Scented products segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Scented products stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.