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Topic
Updated Apr 27, 2026
WooCommerce

116 WooCommerce Scented products Stores: Stats & Market Data (2026)

116 active WooCommerce stores fall into the Scented products segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 63% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

63%
Social media
4%
Meta ads
66%
Contact info
Total Stores
116
Active WooCommerce stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
383
Among 116 stores with catalog data
Avg. Price
$39
Among 109 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

21 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29 · 25%
10-49 40 · 34%
50-199 23 · 20%
200-999 17 · 15%
1k-4.9k 5 · 4%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
59% coverage
Home & Garden
38% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
3% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 383 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are Brazil, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 58%
$25-$49 25 · 23%
$50-$99 12 · 11%
$100-$199 7 · 6%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 24 EUR 23 PKR 9 AED 7 GBP 7 INR 6 BRL 5 AUD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (53%), Instagram (53%), TikTok (20%).

Facebook
53%
Instagram
53%
TikTok
20%
Twitter / X
9%
YouTube
7%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (21%), Google Tag Manager (20%).

Google Analytics
29%
Facebook Pixel
21%
Google Tag Manager
20%
Google Ads
14%
Pinterest Pixel
3%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

218 products $16 avg 3 ads
Beauty & Cosmetics perfume store fragrance shop
14 products $7 avg 1 ads
Beauty & Cosmetics perfume store scented products
Thalhah Scent Singapore
7 products $34 avg 7 ads
Home & Garden home fragrance bukhoor
53 products $22 avg
Home & Garden Celebrations & Gifts luxurious home decor scented products
7 products $599 avg
Home & Garden home fragrance air freshener
121 products $24 avg
Beauty & Cosmetics perfume store fragrance shop
41 products $34 avg
Beauty & Cosmetics perfume store cosmetics
36 products $10 avg
Home & Garden car air freshener home fragrance
587 products $41 avg
Beauty & Cosmetics perfume store cologne shopping
Main Home - EN - Scentak United Arab Emirates
964 products $119 avg
Beauty & Cosmetics perfume store edp fragrances
6 products $110 avg
Beauty & Cosmetics perfume store fragrance shop
12 products $7 avg
Beauty & Cosmetics perfume store fragrance shop

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FAQ

How many WooCommerce Scented products stores are there?

We currently track 116 active WooCommerce stores in the Scented products segment.

Are WooCommerce Scented products stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Scented products segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Scented products stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.