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Topic
Updated May 18, 2026
WooCommerce

136 WooCommerce Surf Stores: Stats & Market Data (2026)

136 active WooCommerce stores fall into the Surf segment, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
56%
Contact info
Total Stores
136
Active WooCommerce stores
New (30d)
34
Newly added in the last 30 days
Avg. Products
1,900
Among 136 stores with catalog data
Avg. Price
$141
Among 128 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

34 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 12%
10-49 36 · 26%
50-199 28 · 21%
200-999 31 · 23%
1k-4.9k 17 · 12%
5k+ 8 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
43% coverage
Sporting Goods
12% coverage
Arts & Entertainment
8% coverage
Travel
4% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Electronics
1% coverage
Education & Courses
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,900 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,390. The strongest country concentrations are Brazil, Spain, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 15%
$25-$49 37 · 29%
$50-$99 31 · 24%
$100-$199 17 · 13%
$200-$499 12 · 9%
$500+ 12 · 9%
Store currencies
EUR 64 USD 39 AUD 6 BRL 5 GBP 4 ARS 2 MXN 2 PHP 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $141 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (57%), Facebook (56%), YouTube (20%).

Instagram
57%
Facebook
56%
YouTube
20%
Twitter / X
12%
TikTok
4%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 17 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (26%), Facebook Pixel (16%).

Google Analytics
31%
Google Tag Manager
26%
Facebook Pixel
16%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,463 products $81 avg 2 ads
Apparel & Accessories streetwear surf
318 products $65 avg
Arts & Entertainment book surf
110 products $49 avg
Apparel & Accessories leonino surf
95 products $32 avg
Apparel & Accessories streetwear skate
54 products $4 avg
Apparel & Accessories footwear men
23 products $538 avg
Education & Courses surfboards coaching
144 products $21 avg
Arts & Entertainment books pays basque
394 products $552 avg
33 products $93 avg

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FAQ

How many WooCommerce Surf stores are there?

We currently track 136 active WooCommerce stores in the Surf segment.

Are WooCommerce Surf stores growing?

Yes. In the last 30 days, 34 new stores were indexed in the Surf segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Surf stores?

Among stores with pricing data, the average listed price is about $141, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.