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Topic
Updated Apr 27, 2026
WooCommerce

114 WooCommerce Surf Stores: Stats & Market Data (2026)

114 active WooCommerce stores fall into the Surf segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Arts & Entertainment. 73% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
61%
Contact info
Total Stores
114
Active WooCommerce stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
515
Among 114 stores with catalog data
Avg. Price
$139
Among 107 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 14%
10-49 34 · 30%
50-199 22 · 19%
200-999 25 · 22%
1k-4.9k 14 · 12%
5k+ 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
46% coverage
Sporting Goods
10% coverage
Arts & Entertainment
9% coverage
Travel
4% coverage
Toys & Games
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 515 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are Brazil, Portugal, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 15%
$25-$49 28 · 26%
$50-$99 26 · 24%
$100-$199 17 · 16%
$200-$499 11 · 10%
$500+ 9 · 8%
Store currencies
EUR 57 USD 28 AUD 5 BRL 5 GBP 3 ARS 2 MXN 2 PHP 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $139 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (65%), Instagram (63%), YouTube (18%).

Facebook
65%
Instagram
63%
YouTube
18%
Twitter / X
13%
TikTok
5%
LinkedIn
4%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads. That's 16 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (30%), Facebook Pixel (18%).

Google Analytics
32%
Google Tag Manager
30%
Facebook Pixel
18%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

42 products $45 avg
Apparel & Accessories surf skate
296 products $50 avg
Apparel & Accessories surf clothing
47 products $34 avg
Apparel & Accessories Arts & Entertainment surf clothing
2,360 products $45 avg
Apparel & Accessories Sporting Goods surf clothing
1,084 products $276 avg
Apparel & Accessories surf surfing
82 products $56 avg
Apparel & Accessories surf skate
54 products $4 avg
Apparel & Accessories footwear men

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FAQ

How many WooCommerce Surf stores are there?

We currently track 114 active WooCommerce stores in the Surf segment.

Are WooCommerce Surf stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Surf segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Surf stores?

Among stores with pricing data, the average listed price is about $139, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.