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Topic
Updated May 18, 2026
WooCommerce

138 WooCommerce Wellness programs Stores: Stats & Market Data (2026)

138 active WooCommerce stores fall into the Wellness programs segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Education & Courses, Food & Beverages. 68% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

68%
Social media
0%
Meta ads
62%
Contact info
Total Stores
138
Active WooCommerce stores
New (30d)
37
Newly added in the last 30 days
Avg. Products
46
Among 138 stores with catalog data
Avg. Price
$388
Among 131 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

37 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 34%
10-49 70 · 51%
50-199 17 · 12%
200-999 3 · 2%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
67% coverage
Education & Courses
53% coverage
Food & Beverages
4% coverage
Sporting Goods
4% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 46 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Australia, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 15 · 11%
$25-$49 30 · 23%
$50-$99 20 · 15%
$100-$199 24 · 18%
$200-$499 18 · 14%
$500+ 24 · 18%
Store currencies
USD 44 EUR 38 GBP 8 CAD 7 AUD 6 INR 6 RON 4 AED 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $388 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (58%), Instagram (54%), YouTube (28%).

Facebook
58%
Instagram
54%
YouTube
28%
LinkedIn
13%
Twitter / X
12%
TikTok
10%
Pinterest
2%

Social media adoption is strong at 68%, and 0% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (22%), Facebook Pixel (20%).

Google Analytics
36%
Google Tag Manager
22%
Facebook Pixel
20%
Google Ads
8%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

53 products $104 avg
Health wellness programs fitness coaching
13 products $36 avg
Education & Courses healthy lifestyle habit change
13 products $132 avg
Education & Courses Health nutrition coaching wellness programs
5 products $504 avg
Education & Courses life coaching personal development
35 products $148 avg
Health Education & Courses Food & Beverages holistic health cbd education
6 products $87 avg
Health health coaching wellness programs
23 products $281 avg
Health Education & Courses nutrition courses natural health
5 products $8 avg
Health detox plans healthy weight loss
152 products $63 avg
Health Education & Courses meditation classes wellness programs
28 products $122 avg
Health personalized health wellness programs

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FAQ

How many WooCommerce Wellness programs stores are there?

We currently track 138 active WooCommerce stores in the Wellness programs segment.

Are WooCommerce Wellness programs stores growing?

Yes. In the last 30 days, 37 new stores were indexed in the Wellness programs segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Wellness programs stores?

Among stores with pricing data, the average listed price is about $388, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.