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Updated May 18, 2026
Shopify

1,881 Shopify Stores Using Hotjar Install: Usage Stats & Trends (2026)

1,881 Shopify stores currently use Hotjar Install, with 431 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 81% maintain social media profiles — Instagram leads — and 25% run Meta ad campaigns.

81%
Social media
25%
Meta ads
73%
Contact info
Total Stores
1,881
Active Shopify stores
New (30d)
431
Newly added in the last 30 days
Avg. Products
514
Among 1,866 stores with catalog data
Avg. Price
$261
Among 1,867 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

240 120 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

431 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 315 · 17%
10-49 553 · 30%
50-199 480 · 26%
200-999 349 · 19%
1k-4.9k 132 · 7%
5k+ 37 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
24% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
11% coverage
Health
8% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 514 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Germany, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 280 · 15%
$25-$49 553 · 30%
$50-$99 451 · 24%
$100-$199 253 · 14%
$200-$499 184 · 10%
$500+ 146 · 8%
Store currencies
USD 615 EUR 588 AUD 148 GBP 123 CAD 50 INR 46 MXN 27 AED 23

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $261 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (80%), Facebook (59%), TikTok (39%).

Instagram
80%
Facebook
59%
TikTok
39%
YouTube
29%
LinkedIn
10%
Twitter / X
10%
Pinterest
10%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 25% run Meta ads. That's 22 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (69%), Google Tag Manager (28%), Google Ads (9%).

Google Analytics
69%
Google Tag Manager
28%
Google Ads
9%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Horizon.

Dawn 16% Prestige 6% Horizon 4% Impact 4% Impulse 3% Shrine Pro 3% Broadcast 2% Concept 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

199 products $218 avg 36 ads
Arts & Entertainment wall art canvas prints Afterpay On‑Site Messaging GemPages Landing Page Builder
301 products $1982 avg 76 ads
Furniture solid timber furniture australian made furniture Essential Announcement Bar Gorgias: AI, Helpdesk & Chat
Handrails Direct United Kingdom
88 products $116 avg 1 ads
Home & Garden handrail system indoor stair handrails Powerful Contact Form Builder Google & YouTube
14 products $107 avg 1 ads
Vehicles & Parts stockcar rims hilux diff Hotjar Install Shopify Inbox
3,705 products $65 avg 241 ads
Home & Garden bedding bedroom decor Awin ‑ Affiliate Marketing Hotjar Install
46 products $584 avg 46 ads
Home & Garden robot mower lawn care Awin ‑ Affiliate Marketing TA Banner Slider, Sales Pop up
28 products $72 avg 2 ads
Adult intimate health feminine wellness Richpanel: AI Customer Support Pandectes GDPR Compliance
18 products $90 avg 8 ads
Arts & Entertainment london street art limited prints Gelato: Print on Demand Google & YouTube
67 products $31 avg 146 ads
Beauty & Cosmetics textured hair care curly hair shampoo Afterpay On‑Site Messaging Ali Reviews: AI Product Review
113 products $73 avg 28 ads
Apparel & Accessories swimwear luxury fashion Hotjar Install Shopify Inbox
92 products $83 avg 2 ads
Electronics Health oxygen concentrator portable oxygen AfterShip Email Marketing,SMS Awin ‑ Affiliate Marketing
Immense Canada
1,349 products $87 avg 8 ads
Apparel & Accessories clothing store men's apparel CAPI Facebook Pixel Meta API Hotjar Install

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FAQ

How many Shopify stores currently use Hotjar Install?

Our database tracks 1,881 active Shopify stores using Hotjar Install.

How fast is Hotjar Install adoption growing?

In the last 30 days, 431 new stores were found using Hotjar Install, showing a 23% monthly growth in adoption.

What is the average catalog size for stores using Hotjar Install?

Among Shopify stores using Hotjar Install with catalog data, the average is around 514 products, with most falling in the 10-49 range.

What other apps do Hotjar Install users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.