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Updated Apr 27, 2026
Shopify

5,567 Shopify Stores Using Wyllo: Usage Stats & Trends (2026)

5,567 Shopify stores currently use Wyllo, with 458 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 76% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

76%
Social media
13%
Meta ads
59%
Contact info
Total Stores
5,567
Active Shopify stores
New (30d)
458
Newly added in the last 30 days
Avg. Products
1,031
Among 5,496 stores with catalog data
Avg. Price
$298
Among 5,497 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

450 225 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

458 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 721 · 13%
10-49 1,438 · 26%
50-199 1,418 · 26%
200-999 1,061 · 19%
1k-4.9k 614 · 11%
5k+ 244 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
37% coverage
Beauty & Cosmetics
11% coverage
Home & Garden
9% coverage
Health
7% coverage
Electronics
6% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
5% coverage
Food & Beverages
4% coverage
Toys & Games
2% coverage
Celebrations & Gifts
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,031 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 816 · 15%
$25-$49 1,505 · 27%
$50-$99 1,273 · 23%
$100-$199 796 · 14%
$200-$499 576 · 10%
$500+ 531 · 10%
Store currencies
USD 4,259 GBP 301 CAD 266 EUR 210 AUD 198 JPY 47 INR 44 MXN 34

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $298 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (72%), Facebook (56%), TikTok (29%).

Instagram
72%
Facebook
56%
TikTok
29%
YouTube
28%
Twitter / X
21%
Pinterest
15%
LinkedIn
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 13% run Meta ads. That's 15 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (19%), Google Ads (8%).

Google Analytics
47%
Google Tag Manager
19%
Google Ads
8%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 20% Debut 5% Prestige 4% Impulse 3% Horizon 2% Ella 2% Impact 2% Refresh 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

808 products $59 avg 2 ads
Apparel & Accessories boutique clothing corsicana texas Hextom: Free Shipping Bar Wyllo
732 products $310 avg 1 ads
Apparel & Accessories designer bags luxury handbags Hulk Contact Form Builder Wyllo
26 products $41 avg 2 ads
Apparel & Accessories faith streetwear christian clothing Hextom: Countdown Timer Bar Wyllo
82 products $387 avg 1 ads
home appliances kitchen appliances Wyllo
81 products $18 avg 11 ads
Home & Garden garden bird Lucky Orange Heatmaps & Replay Wyllo
Le Monde Gourmand United States
72 products $29 avg 5 ads
Beauty & Cosmetics perfume body care Wyllo Rebuy Personalization Engine
39 products $20 avg 9 ads
Beauty & Cosmetics Health wellness health-products EG Auto Add to Cart Free Gift Wyllo
180 products $27 avg 5 ads
Apparel & Accessories men's fashion streetwear Wyllo Printful: Print on Demand
24 products $38 avg 10 ads
Health magnesium products transdermal magnesium LayoutHub ‑ Easy Page Builder Wyllo
Chuck & Don's United States
3,634 products $15 avg 5 ads
Animals & Pet Supplies pet store dog supplies Hulk Contact Form Builder Lucky Orange Heatmaps & Replay
2,075 products $7 avg 2 ads
Food & Beverages bulk candy online candy Wyllo
86 products $79 avg 6 ads
pickleball sports equipment Covet Instagram Feed & Reviews Wyllo

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify stores currently use Wyllo?

Our database tracks 5,567 active Shopify stores using Wyllo.

How fast is Wyllo adoption growing?

In the last 30 days, 458 new stores were found using Wyllo, showing a 8% monthly growth in adoption.

What is the average catalog size for stores using Wyllo?

Among Shopify stores using Wyllo with catalog data, the average is around 1,031 products, with most falling in the 10-49 range.

What other apps do Wyllo users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.