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Updated June 8, 2026
Shopify

6,880 Shopify Stores Using Wyllo: Usage Stats & Trends (2026)

6,880 Shopify stores currently use Wyllo, with 1,033 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 76% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

76%
Social media
12%
Meta ads
61%
Contact info
Total Stores
6,880
Active Shopify stores
New (30d)
1,033
Newly added in the last 30 days
Avg. Products
1,101
Among 6,813 stores with catalog data
Avg. Price
$300
Among 6,806 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,051 525 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,033 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 878 · 13%
10-49 1,763 · 26%
50-199 1,733 · 25%
200-999 1,324 · 19%
1k-4.9k 797 · 12%
5k+ 318 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
33% coverage
Beauty & Cosmetics
10% coverage
Home & Garden
9% coverage
Electronics
6% coverage
Health
6% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
5% coverage
Food & Beverages
4% coverage
Toys & Games
2% coverage
Sporting Goods
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,101 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 983 · 14%
$25-$49 1,833 · 27%
$50-$99 1,578 · 23%
$100-$199 959 · 14%
$200-$499 760 · 11%
$500+ 693 · 10%
Store currencies
USD 5,268 GBP 372 CAD 321 EUR 297 AUD 247 JPY 57 INR 45 MXN 43

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $300 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (71%), Facebook (55%), TikTok (29%).

Instagram
71%
Facebook
55%
TikTok
29%
YouTube
27%
Twitter / X
21%
Pinterest
15%
LinkedIn
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 12% run Meta ads. That's 17 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (20%), Google Ads (8%).

Google Analytics
49%
Google Tag Manager
20%
Google Ads
8%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 20% Debut 4% Prestige 4% Impulse 3% Horizon 3% Impact 2% Ella 2% Empire 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $26 avg 11 ads
Baby & Kids prenatal postnatal Klaviyo: Email Marketing & SMS TrustWILL Loyalty & Referrals
743 products $44 avg 31 ads
Apparel & Accessories lifestyle clothing trendy apparel Attentive: AI‑led Email &SMS Covet Instagram Feed & Reviews
40 products $368 avg 6 ads
Home & Garden air purifier hepa filter Firework Shoppable Video & UGC Elevar Conversion Tracking
149 products $71 avg 18 ads
Beauty & Cosmetics natural beauty products hair treatment Bundler ‑ Product Bundles App XCloud Search & Product Filter
887 products $65 avg 10 ads
Apparel & Accessories boutique clothing corsicana texas Hextom: Free Shipping Bar Simprosys Google Shopping Feed
114 products $76 avg 4 ads
Beauty & Cosmetics cosmetics makeup Afterpay On‑Site Messaging Attentive: AI‑led Email &SMS
61 products $6 avg 3 ads
Home & Garden incense air freshener Judge.me Product Reviews App LayoutHub ‑ Easy Page Builder
618 products $863 avg 34 ads
Jewelry & Watches hip hop jewelry iced out jewelry Powerful Contact Form Builder Consentmo GDPR Compliance
9 products $173 avg 2 ads
Vehicles & Parts motorcycle speakers utv audio system Avada AI SEO Suite Optimizer Shopify Inbox
2,570 products $80 avg 8 ads
Apparel & Accessories men's fashion streetwear Attentive: AI‑led Email &SMS Amp Back in Stock | PreOrder
603 products $290 avg 107 ads
Jewelry & Watches gemstone jewelry fashion jewelry Awin ‑ Affiliate Marketing Hextom: Countdown Timer Bar
99 products $110 avg 2 ads
Electronics electronics store tech products Judge.me Product Reviews App TrustedSite ‑ Trust Badges

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FAQ

How many Shopify stores currently use Wyllo?

Our database tracks 6,880 active Shopify stores using Wyllo.

How fast is Wyllo adoption growing?

In the last 30 days, 1,033 new stores were found using Wyllo, showing a 15% monthly growth in adoption.

What is the average catalog size for stores using Wyllo?

Among Shopify stores using Wyllo with catalog data, the average is around 1,101 products, with most falling in the 10-49 range.

What other apps do Wyllo users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.