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Updated May 18, 2026
Shopify

1,479 Shopify Stores Using PayWhirl Subscriptions: Usage Stats & Trends (2026)

1,479 Shopify stores currently use PayWhirl Subscriptions, with 302 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Apparel & Accessories, Beauty & Cosmetics. 76% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

76%
Social media
5%
Meta ads
54%
Contact info
Total Stores
1,479
Active Shopify stores
New (30d)
302
Newly added in the last 30 days
Avg. Products
366
Among 1,471 stores with catalog data
Avg. Price
$86
Among 1,468 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

188 94 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

302 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 238 · 16%
10-49 436 · 30%
50-199 522 · 35%
200-999 187 · 13%
1k-4.9k 71 · 5%
5k+ 17 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
34% coverage
Apparel & Accessories
12% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
10% coverage
Arts & Entertainment
10% coverage
Health
8% coverage
Celebrations & Gifts
6% coverage
Education & Courses
3% coverage
Books & Literature
2% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 366 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 441 · 30%
$25-$49 625 · 43%
$50-$99 256 · 17%
$100-$199 75 · 5%
$200-$499 45 · 3%
$500+ 26 · 2%
Store currencies
USD 1,066 GBP 147 EUR 69 CAD 64 AUD 61 NZD 20 JPY 15 MXN 8

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $86 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (72%), Facebook (60%), TikTok (24%).

Instagram
72%
Facebook
60%
TikTok
24%
YouTube
22%
Twitter / X
14%
Pinterest
13%
LinkedIn
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 5% run Meta ads. That's 17 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
47%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Impulse.

Dawn 31% Debut 4% Impulse 3% Craft 3% Refresh 3% Horizon 3% Studio 2% Prestige 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

81 products $50 avg 17 ads
Home & Garden sleep products bedding Blockify Fraud Filter, Blocker Hulk Contact Form Builder
41 products $42 avg 15 ads
Health plant-based supplements organic health products Klaviyo: Email Marketing & SMS PayWhirl Subscriptions
1,803 products $54 avg 106 ads
Beauty & Cosmetics ayurveda skincare natural beauty products UpPromote Affiliate Marketing Awin ‑ Affiliate Marketing
530 products $12 avg 1 ads
Arts & Entertainment creative community diy kits TrustWILL Loyalty & Referrals PayWhirl Subscriptions
48 products $15 avg 1 ads
Home & Garden Celebrations & Gifts Beauty & Cosmetics home decor candles Bundler ‑ Product Bundles App Shopify Inbox
21 products $149 avg 4 ads
Health menstrual cramp relief drug-free pain relief UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
360 products $23 avg 1 ads
Home & Garden farmhouse decor primitive decor UpPromote Affiliate Marketing Essential Announcement Bar
96 products $43 avg 1 ads
Apparel & Accessories Celebrations & Gifts coffee mug store customized drinkware PayWhirl Subscriptions
30 products $44 avg 9 ads
Apparel & Accessories firefighter beanie firefighter hat EG Auto Add to Cart Free Gift Judge.me Product Reviews App
16 products $28 avg 6 ads
Health dietary supplements natural health Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
5 products $106 avg
Food & Beverages kona coffee hawaiian coffee Avada AI SEO Suite Optimizer Shopify Inbox
9 products $9 avg
Adult sustainable period products eco-friendly pads Judge.me Product Reviews App Wyllo

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FAQ

How many Shopify stores currently use PayWhirl Subscriptions?

Our database tracks 1,479 active Shopify stores using PayWhirl Subscriptions.

How fast is PayWhirl Subscriptions adoption growing?

In the last 30 days, 302 new stores were found using PayWhirl Subscriptions, showing a 20% monthly growth in adoption.

What is the average catalog size for stores using PayWhirl Subscriptions?

Among Shopify stores using PayWhirl Subscriptions with catalog data, the average is around 366 products, with most falling in the 50-199 range.

What other apps do PayWhirl Subscriptions users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.