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Updated July 13, 2026
Shopify

2,448 Shopify Stores Using PayWhirl Subscriptions: Usage Stats & Trends (2026)

2,448 Shopify stores currently use PayWhirl Subscriptions, with 164 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Apparel & Accessories, Beauty & Cosmetics. 63% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

63%
Social media
5%
Meta ads
43%
Contact info
Total Stores
2,448
Active Shopify stores
New (30d)
164
Newly added in the last 30 days
Avg. Products
284
Among 2,427 stores with catalog data
Avg. Price
$88
Among 2,418 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

349 174 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

164 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 359 · 15%
10-49 691 · 28%
50-199 1,030 · 42%
200-999 241 · 10%
1k-4.9k 86 · 4%
5k+ 20 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
36% coverage
Apparel & Accessories
14% coverage
Beauty & Cosmetics
8% coverage
Home & Garden
8% coverage
Arts & Entertainment
8% coverage
Health
6% coverage
Celebrations & Gifts
6% coverage
Education & Courses
3% coverage
Books & Literature
2% coverage
Electronics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 284 products per store. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Georgia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 597 · 25%
$25-$49 1,152 · 48%
$50-$99 438 · 18%
$100-$199 109 · 5%
$200-$499 67 · 3%
$500+ 55 · 2%
Store currencies
USD 1,880 GBP 193 EUR 109 AUD 86 CAD 75 NZD 28 JPY 21 MXN 9

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $88 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (60%), Facebook (49%), TikTok (20%).

Instagram
60%
Facebook
49%
TikTok
20%
YouTube
19%
Pinterest
11%
Twitter / X
11%
LinkedIn
4%

Social media adoption is strong at 63%, and 5% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 42% Debut 4% Horizon 3% Impulse 3% Craft 3% Refresh 2% Studio 1% Wokiee 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

239 products $120 avg 35 ads
Health Afterpay On‑Site Messaging Pandectes GDPR Compliance
266 products $31 avg 1 ads
Food & Beverages Bakery Snacks Afterpay On‑Site Messaging Zapiet ‑ Pickup + Delivery
175 products $26 avg 1 ads
Hulk Contact Form Builder Judge.me Product Reviews App
87 products $44 avg 3 ads
Apparel & Accessories Analyzely ‑ Google Analytics 4 Shopify Inbox
51 products $40 avg 3 ads
Food & Beverages Gift Cards Kitchenware Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
CoSM Shop United States
430 products $48 avg 3 ads
Celebrations & Gifts Gifts Party Supplies Amp: Back in Stock & PreOrder+ Infinite Product Options
97 products $30 avg 1 ads
Home & Garden Kitchenware Frequently Bought Together CBB Judge.me Product Reviews App
19 products $66 avg 3 ads
Health Beauty & Cosmetics Supplements Wellness Avada AI SEO Image Optimizer Klaviyo: Email Marketing & SMS
95 products $46 avg 1 ads
Food & Beverages PayWhirl Subscriptions
Candy Cane Ridge United States
21 products $11 avg 1 ads
Apparel & Accessories Honeycomb Upsell & Cross Sell Klaviyo: Email Marketing & SMS
15 products $43 avg 2 ads
Arts & Entertainment Craft Supplies Klaviyo: Email Marketing & SMS PayWhirl Subscriptions
42 products $41 avg 3 ads
Education & Courses Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores currently use PayWhirl Subscriptions?

Our database tracks 2,448 active Shopify stores using PayWhirl Subscriptions.

How fast is PayWhirl Subscriptions adoption growing?

In the last 30 days, 164 new stores were found using PayWhirl Subscriptions, showing a 7% monthly growth in adoption.

What is the average catalog size for stores using PayWhirl Subscriptions?

Among Shopify stores using PayWhirl Subscriptions with catalog data, the average is around 284 products, with most falling in the 50-199 range.

What other apps do PayWhirl Subscriptions users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.